Why and how to avoid digital pollution
Communication Tips you'll learn today on The Sales Podcast...
- The case against digital pollution
- Digital pollution is subjective based on the recipient and they do it in the moment
- The contextual vantage point of the message
- Relationships, reputation, and revenue are at risk
- Don't be lazy and greedy
- We've evolved over millennia to know how to communicate
Your relationships, reputation, and revenue are at risk."
- Digital technology is evolving so fast and is so pervasive
- You can quickly alienate 40% of your qualified list quickly with poor messaging
- You can increase your opt-ins from 2.4% to 3% and pat yourself on the back for a 25% gain...but you're ignoring those 97%!
- You're teaching your prospects to ignore you, but you're also teaching the machines to ignore you
Listen to Ethan Beute's first appearance on The Sales Podcast #428
- The Golden Rule still applies
- The Platinum Rule applies as well: treat others as they prefer to be treated
- We're headed toward a market of one
- We're 100 years past Ford's assembly line
- We're 250 years past the industrial revolution
- Adjust accordingly
- People are being engaged in noisy and polluted environments
- We're overwhelmed
- We're looking to delete vs. engage
- Have the right tool for the right job
- Multi-media, multi-step is still the key to connecting
- Make sure the channels are connected and synchronized
- Trust is more fragile than ever
- "Can You Hear Me?: How to Connect with People in a Virtual World" by Dr. Nick Morgan
Sales Growth Tools Mentioned In The Sales Podcast
- Get Ethan Beute's books
- Read Howard Luck Gossage
