How To Make Off-Line Sales In a Digital World, Gustavo Munoz Castro May 27, 2021 Wes Schaeffer The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur Share this blog post on Twitter Share this blog post on Facebook Share this blog post on LinkedIn Gustavo Munoz Castro [ LISTEN NOW ON ITUNES ] Sales Tips you'll learn today on The Sales Podcast... Spent nine years in technology working for Microsoft Had the entrepreneurial bug before he understood it Felt out of place Saw people following their callings and he questioned his career path He was 32 years old when he went out on his own Did real estate part-time at first Insurance, solar, HVAC, roofing, etc. follow similar processes Attract buyers, they look for inventory 90% of Facebook leads don't want to talk to you." He runs Facebook Ads Make an off-listing property list Run ads for zero-down options To get the 5x and 10X ROI on real estate you must play in the bigger pool of Facebook instead of Zillow He's making 10-15 attempts the first month Yes, the phone still works and is their #1 tool for booking meetings Yes, you'll get 10-20% of fake information when people opt-in Facebook makes it so easy to opt-in that people are doing it accidentally or without a lot of buying incentive Add leverage Your multi-media, multi-step nurturing will convert that tail-end of leads into sales, which is how you make the big ROI He runs $5/day of retargeting ads on Facebook Add value to get their real information, i.e. offer something "secret" You need an online CRM to make this work The Facebook Ads Manager needs to be mastered/understood so you know what you can do unassisted Now you can compare your efforts against the "pro" you hire You can generate real estate leads for $4-$5 each You can hire a good online agency for maybe $1,200/mo now (competition is your friend) A lot of CRMs have automatic posting tools now They'll post ads for you! (At least in real estate.) He'll do the grind for you then hand over the qualified lead or schedule the call How to get started as a new real estate agent Go live every day for just 5-10 minutes Sales Growth Tools Mentioned In The Sales Podcast Visit Power ISA for more info on how to grow your sales Sales Training
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