Inbound Marketing
Gustavo Munoz Castro
Sales Tips you'll learn today on The Sales Podcast...
- Spent nine years in technology working for Microsoft
- Had the entrepreneurial bug before he understood it
- Felt out of place
- Saw people following their callings and he questioned his career path
- He was 32 years old when he went out on his own
- Did real estate part-time at first
- Insurance, solar, HVAC, roofing, etc. follow similar processes
- Attract buyers, they look for inventory
90% of Facebook leads don't want to talk to you."
- He runs Facebook Ads
- Make an off-listing property list
- Run ads for zero-down options
- To get the 5x and 10X ROI on real estate you must play in the bigger pool of Facebook instead of Zillow
- He's making 10-15 attempts the first month
- Yes, the phone still works and is their #1 tool for booking meetings
- Yes, you'll get 10-20% of fake information when people opt-in
- Facebook makes it so easy to opt-in that people are doing it accidentally or without a lot of buying incentive
- Add leverage
- Your multi-media, multi-step nurturing will convert that tail-end of leads into sales, which is how you make the big ROI
- He runs $5/day of retargeting ads on Facebook
- Add value to get their real information, i.e. offer something "secret"
- You need an online CRM to make this work
- The Facebook Ads Manager needs to be mastered/understood so you know what you can do unassisted
- Now you can compare your efforts against the "pro" you hire
- You can generate real estate leads for $4-$5 each
- You can hire a good online agency for maybe $1,200/mo now (competition is your friend)
- A lot of CRMs have automatic posting tools now
- They'll post ads for you! (At least in real estate.)
- He'll do the grind for you then hand over the qualified lead or schedule the call
- How to get started as a new real estate agent
- Go live every day for just 5-10 minutes
Sales Growth Tools Mentioned In The Sales Podcast
- Visit Power ISA for more info on how to grow your sales
- Sales Training
