703: How To Define, Create, & Live a Life of Freedom: Jermane Cheathem

Feb 12, 2025

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

"Goals are for losers."

Goals are for losers; winners apply processes and habits.”

He was in massive fear as a kid.
Grew up on the wrong side of the tracks...abandoned by his father and stepfather by age seven.
"Is the world hostile or friendly?" ~Einstein
So he tested this theory by going into sales.
People are friendly when you take the initiative.
Sales can give you freedom. Sales leads to entrepreneurship.
What are you selling? Who are you selling to?
People are emotional and irrational.
He had no strategy when he was making cold calls.
Strategic partners give you leverage.
Trust was baked into the deal when he created a strategic partnership.
90% of business is sales, so salespeople make great entrepreneurs.
Went out on his own in 2016.
High-paying jobs can make you too comfortable to go out on your own.
The corporate machine wants to scare you into thinking you can't go out on your own.
His employer came after him for going out on his own.
Live your life. Try your best. Let bygones be bygones.
He put a date on his calendar to leave.
Websites don't matter. Your business card doesn't matter. Your CRM doesn't matter. All that matters is talking to people you can help and serve.
He left on good terms, but they still came after him pretty hard.
You have to plan to deal with human emotions.
Work hard. Relax hard so you can think and process and ponder and develop insights.
He focuses on medical equipment financing.
You can finish the course in five hours.
Mindset is key.
Then it's the nuts and bolts.
Buy from those who eat their own dog food.
The money is in the execution.

GUEST INFO: