Problem, Impact, Picture Perfect
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Sales Tips you'll learn today on The Sales Podcast...
- Sales his whole life since 20
- Climbed the corporate ladder
- Built his own sales training business
- It was a generic sales training
- Started out "grinding" doing local events by cold-calling
- He burned the ships
- Did private one-hour calls with clients
- Works with house-flipper type investors
- Got into real estate investing by accident
- He had a real estate investing client in Houston
- Got a lot of traction quickly in this niche
- He transitioned to online but it was still one-on-one
- Didn't lose a single client in transitioning to the group training
- Charged $2,000/mo for 90 days
- Many churned out after the training
- Offered to do group training and pitched the benefit of it including just $5,000 for life!
- Their clients got better by staying engaged longer
- Led to more referrals and testimonials
- This led to the live bootcamps
- Fast-paced
- Energetic
- 12 core courses
- Jump in at any time
- Recorded
- Start over after the 12 courses are done
- Use everything at your fingertips to reach prospects
- "The process is the value ad."
- If you're sick you want the specialist vs. the general practitioner
- Your questions set you apart
- Problem, Impact, Picture Perfect
- Final calls are just 15 minutes
- 90% close when they send the purchase email
Links Mentioned In The Sales Podcast
- Visit John Martinez's home on the web
- Hundreds of hours of free training there
