Webinars Are Not Dead
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Sales Tips you'll learn today on The Sales Podcast...
- Webinar expert
- Over 300 webinars conducted
- Did a live webinar for an entire year
- His clients have sold over $10 million in revenue
- Live webinars work well for joint ventures when the audience is warmer
- Running cold ads is tough for live webinars. Send them to an evergreen.
- Live can be great for rapport-building with your warm list
- If the goal is to book-a-call after the webinar do a shorter 18-20 minute presentation that leads to a conversation after an on-demand video
- Your best clients have more money than time
- Get-to-the point funnel
- Be up front
- Tell them what to expect
- Have a clear value proposition
- Low-dollar offers are obviously different than high-dollar funnels
- What's the goal?
- Get a prospect to a call?
- Make a sale?
- What is your ROAS—Return on Ad Spend
- What's the lifetime value of your customers?
- It's rarely as easy as they make it sound
- Maybe you just need a good VSL—Video Sales Letter
- Show-up rates are declining
- Webinars are not events, they are campaigns
- The money is in the follow-up
- You might get as much as 75% of your sales in the follow-up
- PDF version
- Condensed video version
- Retargeting
- "How can I get to Plan B faster?"
- Most things in life don't work out.
- The three things you must get right
- Your offer
- Strong message
- Risk-reversal
- Validated offer
- "If you can't sell something via a Google doc to people you know well, you don't have a good offer."
- Your presentation
- Be specific with your message
- The follow-up
- Your offer
- When to use the value-stacking offer
- He offers
- Courses
- Consulting
- Done-For-You
Links Mentioned In The Sales Podcast
- Visit Jon Schumacher's home on the web
