Show You're Alive By Going Live
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- Don't call it marketing. Call it helping people that look like your ideal client.
- Get clear on who you help and the one big thing you do for those people.
- Build an evergreen program for them so you don't have to work too hard and deliver to more people.
- Now start conversations.
- How to do 680,000£ with no funnel, no website, no paid traffic
- Client Attraction Blueprint for 4,000£
- You have to do something to grow your business
- Find what works best and do more of that
People like us do things like this." ~ Seth Godin
- Use the native scheduling took in the Facebook platform to post a few posts per day
- Get on camera
- We're talking about building a personal brand
- Share yourself
- Hang out and make that your office
- He started giving a lot for free but when you give generously people still want to pay for what's left
- His paid group is his Inner Circle
- Gives people trials for a week or so to try out the group
- He avoids third-party inspirational quotes
- If you're a "meme-bunny," post an inspirational quote and then say why they're wrong
- Write your own stuff. Find inspiration by detaching and asking "Who is this for?"
- You can't appeal to everyone
- Speak to a person. Literally 1-on-1.
- "People like us do things like this."
- "What keeps you awake at night?" Push
- "What are you driven towards?" Pull
- Example:
- "Are you sick of your wardrobe stinking like an ashtray?" Push
- "Would you like to kiss someone without worrying about how you smell?" Pull
- You must master the rules of the game to break them
- Reward engagement in your private, free group
- Send them a private message
- Detach from the outcome
- Stick to the process
- It's your game and your rules
- Chunk it down
- 12 weeks
- 12 modules
- Accountability buddy
- Homework
- Make 4 sales per month to launch
- Seed it with "scholarships"
- 67£/mo
- It's your game and your rules
- Don't focus on the excuses
Links Mentioned In The Sales Podcast