Karl Sakas Says Don't Just Make The Logo Bigger

Wes Schaeffer | June 7, 2017

Use a process to overcome human nature

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Use a process to overcome human nature
Learned coding HTML in the ’90s
Served as project manager and director of operations for many years for various digital agencies
Manages growth for those who have growing pains
Most hire for the short term issues but that creates long-term issues
New rope vs wet twine. Great employees vs the drama queens
Recruited his boss to become his first client by showing how she’d benefit
Went from 50-60 hours per week as an employee to just 10 hours as a contractor...so he had to fill his schedule and his bank account
Almost got paralyzed with web design
- Realized he only needed two pages: The home page and the Blog
- Averages 6 posts/month for 4 years
Answers questions for clients
Agencies struggle for three reasons:
- Not using processes to overcome human nature.
  - You can plan for processes
  - People will leave
  - Objections will arise
  - Make yourself needed but not necessary
- Not focusing on WIIFM
- Not thinking long term
There’s an underlying reason for the recurring bad things that are happening
Closed a client on software training while in high school
- He was charging $35 per hour for one-off clients
- Asked to come in and review their needs
- Was comfortable with what they needed
- Charged $75/hr...and they asked "When can you start?"
- If you're closing 90-100% of your business...raise your prices!