Kris Rudeegraap of Sendoso Says Just Send It To Grow Sales

Direct mail is alive and well to grow your sales

[ LISTEN NOW ON ITUNES ]

Professional Sales Tips you'll learn today on The Sales Podcast ...

• Decade in software sales
• Mostly in startups doing full-cycle selling
• He used a lot of outreach tools that were "hacky and cool"
• "How else can I get in front of potential buyers?"
• Sent letters, Starbucks cards, stole swag from marketing and mailed it
• But it was hard to track

Related episodes and posts

• Control every sale with The Sales Agenda
• The Sales Whisperer® Way

• Salespeople get lazy
• Omni-channel, multi-touch points
  • Maybe it's SMS
  • Maybe you drop by in person
  • Maybe you call
• He started Sendoso as a side-hustle
• He started sending Starbucks cards at first
• Started CoffeeSender.com with a few CRM integrations
• Mapped out the MVP
• Found developers on UpWork (eLance), and it cost him $5k to build and about six months
• His own company let him plug it into their Salesforce
• Quit his job and brought on a Co-founder
• His co-founder was a college friend and user of Coffee Sender
• It was not a SaaS when he started
• He had done about $700,000 in revenue over 18 months
• Had maybe 3,000 users
• Developed great traction to then raise more money
• Sender.com was about $30k to buy
• He liked "send" in the name

• He was a top rep, which allowed him some leeway with his company to try his Coffee Sender service
• Account-Based Marketing was just starting up
• There is more of a cost when sending direct mail and gift cards, so there are fewer competitors in the space
• He has some tech to help confirm addresses
• You can personalize the notes and products you're sending
• Take as many shots as you can on goal

How else can I get in front of potential buyers?"

• Maybe offer a mug if they sit through a webinar
• Maybe someone got a promotion, so send them a bottle of champagne or an Uber Eats card for lunch

Sales Growth Tools Mentioned In The Sales Podcast

• Hire The Best Speaker for your sales meeting or marketing conference
• Take The CRM Quiz: get a free consultation with me
• The Sales Agenda: take control of every sales opportunity like a pro.
• Leadferno: Turn lurkers into leads
• Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
• Send Drunk Emails: ...that get opened and get you paid!
• Phone Burner: work the phone like a machine so you can be a human when you connect.

GUEST INFO:

• Guest Site: https://partner.sendoso.com/v5nq6htpt9jl

PODCAST INFO:

• Support The Sales Podcast: https://bit.ly/3JOJ6jC
• Podcast website: https://thesalespodcast.com/
• Apple Podcasts: https://apple.co/3PeYzKL
• Spotify: https://spoti.fi/2nEwCF8
• YouTube: https://www.youtube.com/@TheSalesWhispererWes

• Twitter: https://x.com/saleswhisperer
• Instagram: https://instagram.com/saleswhisperer
• LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/
• YouTube: https://www.youtube.com/thesaleswhispererwes