Prospect On LinkedIn Better With Linkdra: The CRM Sushi Podcast

Dec 02, 2020

Wes Schaeffer

Digital Marketing CRM Sushi Podcast Entrepreneur

Not quite the "voodoo" of Custom Audiences
Started because as a startup he was low on funds and low on lead lists
Be selective with your lead generation and outreach
Create your Buyer Personas
Your product roadmap, etc. flows from that
You're usually targeting smaller businesses that may be hard to identify
Buy a list or run ads...both can be expensive
LinkedIn gives you a great starting point, but you still have to do the search
10x your B2B lead generation

No need to run ads
All search engines help you search "the world," but Linkdra helps you search just LinkedIn
Targeted search to directly reach your ideal prospects
Go from cold to warm leads by activating your LinkedIn
Use their Live Search for LinkedIn
Easy prospecting with LinkedIn
- Search Deep
- Connect to Convert
- Action Connects
Safe by Design
- No plugins
- No extensions
- Use your regular browser
Get 4x more responses with preview cards
- Setup Card
- Share Link
Fill your CRM automatically
Built for Teams
- No repeats or duplicates
- Library of common personalized templates
- Progressive access rights
- Central contacts database
Search public indexes to avoid being throttled by LinkedIn
The downside is that the data is not as fresh as if you hit LinkedIn directly and you'll get a subset of the full data
Put speed on your side but stay human to get best results
Use smart assistants vs. 100% automation
Six steps to lead generation
- Define your target customer persona
- Setup requirements (location, roles, keywords, organizations)
  - Sales Navigator defaults to larger companies
  - Linkdra helps you find key prospects at smaller companies
- Run search by requirement
- Score results, filter for best matches
- Send connection request with a killer message (this is the first time you engage with LinkedIn)
- On connect, share a warm thank you note
Extensions are easy to detect and shut down by LinkedIn
Workbench
- Search: smarter automation
  - Automated boolean
  - Search, score, sort in minutes
  - Saves your past searches to reuse or start fresh
- Connect: at scale
  - Review results, score, filter
- Engage: Stay in touch
Import data right into HubSpot or other CRM
URLD.in is in beta now to send images via messages
- Includes UTM Tracking
Great for agencies and recruiters