How to Be a Hands-Off CEO, Mandi Ellefson Returns

Oct 22, 2024

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

"How to get un-trapped by your business success."

Sales create problems for operations.
When you're flush with leads, you can say no to bad prospects.
The Hands-Off CEO: podcast, website, book, training, etc.
The book was released in Dec 2023...she re-wrote it five times.
How to keep your business from becoming a ball-and-chain.
What are we best at...and what does the market want?
Customers want to buy results, but they end up reluctantly buying services.
The focus here is on professional services where the business owner is the one that is being "bought."

What's the biggest transformation we can create for a particular client type?”

Who is the client? What are their needs?
Start by narrowing down whom you can help and how, then broaden the net as needed.
Ask why you failed with clients.
She helps companies solve big problems.
Be choosy and selective.
Put your foot down and deliver results with a proven process.
She does retreats to help CEOs expand their vision.
You need a good offer to make outbound selling work.
"Who can you generate results for and under what conditions?"
Be specific with your offer.
Have an irresistible offer.
Her client was booked solid with the wrong types of clients.
What is the real transformation you are offering?
Poverty thinking is bad for you.
Work from a position and attitude of abundance.
If you can't sell via cold outbound, you can't sell.
LinkedIn Navigator helps you narrow the search and find active prospects.
Export the list or buy a list from Apollo.
Show up as a professional and add value.
How can you "show up with coffee" in the digital world?
Mandi leads with a free copy of her book.