Keep Score To Sell More, ScoreApp Founder Maxwell Nee

Dec 23, 2024

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

"Building a business with enterprise value is crucial for long-term success."

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In this conversation, I interview Maxwell Nee, the co-founder of Score App, a quiz marketing software that helps businesses engage customers through personalized quizzes.

Maxwell shares insights into the creation and evolution of Score App, the importance of building a business with enterprise value, and how they leverage AI to enhance marketing efforts.

He discusses the competitive landscape, customer retention strategies, and the journey that led him to invest in ScoreApp and in building a successful coaching business, emphasizing the importance of teamwork, innovative strategies, and the often-overlooked value of podcasts in marketing.

We get into effective quiz strategies for engagement and lead generation, as well as the significance of maintaining a steady approach to business growth.

We wrap things up with insights on maximizing the use of ScoreApp and available resources for users.

00:00 Introduction to Score App and Maxwell Nee
10:40 Building a Business with Enterprise Value
16:43 Understanding Competition and Market Positioning
23:36 Maxwell's Journey to Success
29:14 Effective Strategies for Quizzes and Engagement
37:13 Leveraging Podcasts for Growth

Quiz marketing.
Acquired his big competitor.
He's not the founder but an angel investor and advisor to help introduce some early clients.
About $1 million from angel investors.
Building tech takes time, and development time takes money.
Maxwell had a business coaching business and was doing $2.5 million/year in about two years and he had made his own cobbled-together quiz tool that was a mess.
Daniel was a colleague of his who reached out, and it was a match made in heaven.
Coaching is a service business that can cashflow quickly, but it takes a lot of your personal time.
He wanted to build something with enterprise value.

Join the Inner Circle and grow your sales, guaranteed.

In SaaS, you look at growth per month and churn.
He had two original business partners when he launched his coaching business, and a fourth joined them later.
Be different or special to stand out.
He doesn't believe in one-person teams anymore.
It's hard to scale without a team.

When something is working well, you should feel bored.”

They have best practices built into their software.
Ask one question at a time.
Put their email at the end to get more leads (if you're great at email marketing and follow-up.)
If you want better leads, put the email upfront.
Leverage video on the form, on the thank-you page, and even in the first email.
Auto-play your videos with captions.
Put your scorecard everywhere.
- Your email signature
- LinkedIn profile
- In a LinkedIn welcome message
- Your podcast listen notes
The FB leads he was getting for $1 in 2018 are now $50.
He's generating up to 3,000 to 5,000 leads/mo with zero ads.
Podcasting is helping a lot.
Podcast listeners will listen for up to seven hours a day.
- They want to improve their lives.
- They are focused listeners.
Madison Square Garden can hold 19,500 attendees.
Clean your data.
Show your prospects you cleaned your data.
Setup and Score is their live weekly workshop.