Grow your income by giving away 100% of your earnings
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Inbound Marketing Tips you'll learn in The Sales Podcast...
- An un-welcomed visitor (a Brit living in Scotland)
- Avid cyclist
- Started as an SEO consultant in 2000
- Learned a lot about marketing and began packaging digital products to stop traveling and training and selling in person
- Teaching is one thing but if you can do it for people it's more effective
- His path evolved and slowly developed into what it has become
- He pays 100% commission to his affiliates
- They split the high-ticket sales 50-50
- It's a business in a box
- Has a $20k coaching program for 90 days
- All of his traffic comes through paid traffic and affiliate partners
- Easier to control
- Not liable to becoming a victim overnight to search engine changes
- Look at what people want in the market
- Forums
- Pain
- Facebook rants
- Look at the top sellers on platforms like JV Zoo
- All time
- Last 30 days
- Listen to your gut, which comes after time and experience
- Create your avalanche offer via trial and error
- You can overdo it
- Make the add-ons complimentary to your main product
- Move past your scarcity mindset
- Help your affiliates be rich and happy
- Give them a healthy chunk of your offerings
- This creates a huge buzz in the market
- This helps you build your list as well
- He has 8 front end products with small upsells with three larger upsells
- $2,000
- $5,000
- $20,000
- But you can start small
- Emails optins 3x per day for two months with offers
- Learned from Ben Settle
- People love hearing from him
- They are stories
- People ask to get his emails
- It's like a soap opera
- He doesn't give anything away for free
- He stopped doing videos and articles
- The value is in the pitch
- Sales is not a bad thing
- Eight different 7-day email series for the eight different offers
- Sells his promos as swipe files to other marketers
Listen To Previous Episodes of The Sales Podcast
Links Mentioned
- Visit Michael Cheney's home on the web
If you liked this episode, would you please share your appreciation by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes. It helps more than you would think.
If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:
- Make Every Sale
- Get ActiveCampaign For Just $9
- Hire The Best Keynote Speaker
- Infusionsoft Review
- HubSpot vs Infusionsoft
- Ontraport vs Infusionsoft
- Make Your Marketing Magnetic: This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in this valuable program.
Now go sell something.
