"Having a podcast gives you credibility."
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- Jumped into Russell Brunson's high-end mastermind (maybe naively). (2CXX for $25k/year for three years. "I was paying a lot of money to figure out what I wanted to do.")
- Life hit him hard and fast.
- He fell into getting video testimonials for businesses.
- He was getting paid to fly around and get these testimonials, but he had a big issue with imposter syndrome.
- His client told him he was the only one moving the needle in her business.
- His friend in real estate (early 2022) had him on his podcast, and his leads exploded, and the light bulb moment happened.
- That's when he started "The Influence Army."
- Seven main benefits of being on podcasts...
- CTA...but it's delayed
- Get invited into the host's private groups to speak
- Going the paid media route can be great, but most start too soon before they find their voice and messaging and can speak to the pain points.
- He had no bio, no "as seen on," etc.
- He learned this from Ron Story, Jr. to simplify his pitch.
- No? Wanna trade?
- Maybe? Dig deeper.
- Yes, book here.
- No reply? Resend in three days.
- Ask for the video, audio, etc.
- If you're priced too low, people won't see the value.
Having a podcast gives you credibility.”
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