Jumped into Russell Brunson's high-end mastermind (maybe naively). (2CXX for $25k/year for three years. "I was paying a lot of money to figure out what I wanted to do.")
Life hit him hard and fast.
He fell into getting video testimonials for businesses.
He was getting paid to fly around and get these testimonials, but he had a big issue with imposter syndrome.
His client told him he was the only one moving the needle in her business.
His friend in real estate (early 2022) had him on his podcast, and his leads exploded, and the light bulb moment happened.
That's when he started "The Influence Army."
Seven main benefits of being on podcasts...
CTA...but it's delayed
Get invited into the host's private groups to speak
Going the paid media route can be great, but most start too soon before they find their voice and messaging and can speak to the pain points.
He had no bio, no "as seen on," etc.
He learned this from Ron Story, Jr. to simplify his pitch.
No? Wanna trade?
Maybe? Dig deeper.
Yes, book here.
No reply? Resend in three days.
Ask for the video, audio, etc.
If you're priced too low, people won't see the value.