Business owners want to keep their fingers on the pulse and their hands around the necks of their salespeople
Typical CRMs are at odds with the typical salesperson
Traditional CRMs are reporting platforms. "Customer Reporting Management." They are all about command and control and it wastes the time of the salesperson.
The whole point of getting a lead is so you can nurture that person until they are ready to speak with a salesperson who can make the sale.
MailChimp to Marketo spread
Most CRMs only contain what your salesreps put into them
Most salesreps work for their CRM instead of the other way around
Send one-to-one emails and collect the open, click, reply, non-reply