Nimble CRM Is on The CRM Sushi Podcast #2

Mar 14, 2017

Wes Schaeffer

Marketing Automation Nimble CRM CRM Sushi Podcast Entrepreneur

"Social CRM Simplified. Turn Communities Into Customers."

Stream below or right-click here to download the episode.

Nimble is the Social CRM for businesses of all sizes
There is no "best CRM"
Relationships are critical to your business success
Relationships are built by creating trust and intimacy
Sales is service
Follow up and follow-through
Why people buy CRMs
- Business owners want to keep their fingers on the pulse and their hands around the necks of their salespeople
- Typical CRMs are at odds with the typical salesperson
- Traditional CRMs are reporting platforms. "Customer Reporting Management." They are all about command and control and it wastes the time of the salesperson.

The whole point of getting a lead is so you can nurture that person until they are ready to speak with a salesperson who can make the sale.
MailChimp to Marketo spread
Most CRMs only contain what your salesreps put into them
Most salesreps work for their CRM instead of the other way around
Send one-to-one emails and collect the open, click, reply, non-reply
Marketing automation, CRM, Sales Intelligence, Email Tracking, Sales Enablement
Most CRMs are
- Too costly
- Too complex
- Too many tools
- Silos of information
- Too much focus on sales
- Service is the new sales
- Experience drives success

Unified customer lifecycle platform that blends social, sales, and marketing
Most people need just enough marketing automation to start the conversation
#1 Rated in Value, ROI, Satisfaction and Ease of Use as well as Sales Intelligence
> 100,000 subscribers in 6 years
$25 gives you
- Sales intelligence
- CRM
- Email tracking and templating
The #1 reason for CRM failure
We don't live just in our inbox anymore
CRMs should build themselves
Unify email, contact, and calendar
- Outlook and Google Apps don't do a good job with that
- Bring all three into one view to save time and energy
- Use that information anywhere you are browsing
Build live profiles
Synchronize Tasks between CRM and Office 365 or Google Apps for Business
Relationships are "messy" and can cross channels
You need a CRM to work across all of your social media platforms to work with you and work for you
Put your contacts in the cloud, even if you're a solo salesperson
How does Salesforce buying Relate.IQ compare to Nimble CRM?
Who's the ideal customer for Nimble?
40 million Outlook users now get Nimble pre-loaded on Outlook mobile to get instant insight on prospects and customers
Empower your customer-facing team members
Are they an ESP (Email Service Provider)?
How do they handle mobile?
How do they integrate with Gmail?
Do they have a Chrome extension? A Safari extension?

Insightly CRM kicks things off with the CRM Sushi podcast. Right-click here to download the episode or follow this link to see the video demo.