Create The Confidence To Change
Marketing Tips you'll learn today on The Sales Podcast...
- Rob (red hair) Comedy stage hypnotist + Kennedy (white hair) Mentalist/mind reader
- Met at a bar at a magic convention
- Lots of downtime between shows
- Had an interest in marketing and he got good at getting gigs
- Started a coaching program by accident
- Rob had moved to Greece and had started his own program as well
- Still perform
- "Be a voice, not an echo."
- They've never been employed or been employers, which is their advantage
- Obsessed with how people think and how they make decisions
- Totally bootstrapped
- We should all be getting feedback from our customers
- They made the tool they needed
- Typical client-feedback surveys are usually terrible, manual, complex, and ugly
- They may request a testimonial if you get a high score
- Then they're all ignored
- Make the survey the fulcrum between sales
- Ask the customer what else they are working on and how you can serve them
- Fix Your Follow-Up Failure
- Ask specific rather than open-ended questions
- Target ads based on their answers
- Keep the survey at three questions
- Admit what you don't know
- They are not technical
- They wanted a local developer who lives and breathes product creation
- Feedback from the beta version came mostly from support tickets
- Hired a recruiting firm to filter their candidates
- They know about marketing and business and invested in themselves
- They did not invent the survey market, so they focused on creating a great product and their message
- They had been leveraging surveys for four years, so they knew the ins and outs of what they were creating
- Now they are building something bigger than themselves
- They were pushed by the challenge and growth
- Kennedy's shows are 100% scripted
- Scripts give you the flexibility to respond appropriately
- Scripts give you the confidence...to make changes
- They watch each other and coach one another on how to improve
- Scripts give you the ability to be present in the moment and connect with the audience
- Commit emotionally at the moment
- You can never relax if the process is all made up on the spot
- Evolve your script if you get bored, and make sure you focus on the needs of the customer
- Be empathic, and you won't get bored
Links Mentioned In The Sales Podcast
- Use surveys and quizzes to make more sales at Response Suite
- Get a free trial AND...
- Get a personal setup call with Rob and Kennedy AND...
- Get a 4-part video training from them (normally $497)
- Listen to their podcast, Three Marketers Walk Into a Podcast
