Commit to Multiple Mailings To Grow
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- Check your ego at the door
- Hire for fit
- Direct mail is not dead
- Columbia House and AOL CDs
- No more spray and pray
- Start with big post cards
- Commit to multiple mailings
- Create a healthy client relationship
- Think long term
- Have case studies to win over uneducated prospects
- Eliminate silos
- Who is the owner of the account to grow sales?
- Multi-media, multi-step marketing is key
- Don't rely on one channel
- Influencer outreach
Links Mentioned In The Sales Podcast