Salesforce vs. Keap: After The ExactTarget Purchase

Jun 11, 2013

Wes Schaeffer

Salesforce.com Salesforce vs Infusionsoft Infusionsoft vs Salesforce CRM Keap Infusionsoft CRM

(First posted 6/11/13) In June 2013 it was announced that CRM behemoth, Salesforce, purchased ExactTarget for $2.5 billion.

Now Salesforce has both email marketing and sales and marketing automation since ExactTarget purchased Pardot last year.

So how does this change the "Salesforce vs. Keap CRM" equation?

Not much.

I've written other pieces on the Salesforce vs. Keap CRM, such as Salesforce vs. Keap support issue.

Update: 9:33 PM PST. As if the pricing issue wasn't enough, the coup de grâce is that my fellow Infusionsoft padnuh, Micah Mitchell, founder of Memberium, only supports Keap when it comes to creating a membership site with WordPress!

Some additional Salesforce vs. Keap resources here at The Sales Whisperer® include:

Market like you mean it.
Now go sell something.