Amazon reputation management expert, Shane Barker, on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

The Sales Podcast Professional Development Marketing Automation

TraceFuse Will Save Your Amazon Reputation

Wes Schaeffer | May 2, 2025

"It's time to level the playing field for honest Amazon Sellers."

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Sales Tips you'll learn today on The Sales Podcast...

How Negative Amazon Reviews Hurt Your Brand (and What You Can Do About It)

The Ripple Effect of Negative Amazon Reviews on Sales, Trust & Rankings

Fake vs. Legitimate Amazon Reviews: Why Knowing the Difference Matters

Why Reporting Amazon Reviews Manually Doesn’t Scale & What You Can Do About It (Without Violating Amazon’s Terms of Service)

The Long-Term ROI of Cleaning Up Your Amazon Reviews

00:00 Introduction and AI Discussion
03:03 The Role of AI in Review Management
06:13 Understanding Amazon's Review Guidelines
09:12 Fraudulent Reviews and Their Impact
11:55 The Importance of Reputation Management
14:56 Navigating Amazon's Review System
18:00 The Challenges of Review Removal
20:50 Personal Experiences with Amazon Reviews
23:58 Conclusion and Future Insights
27:04 The Journey of TraceFuse
31:05 Building Trust in a Skeptical Market
34:00 Scaling Success and Client Relationships
38:29 Innovative Pricing Models and Client Onboarding
41:07 Understanding Client Needs and Expectations
46:44 Marketing Strategies and Client Engagement.

AI is becoming increasingly prevalent in various industries.
Understanding your strengths is crucial for success.
Negative reviews can provide valuable insights for improvement.
Maintaining a good reputation is essential for businesses.
Fraudulent reviews can significantly impact sales rankings.
Amazon has strict guidelines for reviews that must be followed.
The review removal process can be complex and challenging.
It's important to differentiate between legitimate and fraudulent reviews.
Businesses should focus on providing quality products to minimize negative feedback.
AI can help streamline the review management process. We finally cracked the code on different departments you can file with Amazon.

"You gotta know your superpowers."

About TraceFuse: Founded by Shane Barker in 2022

TraceFuse is an AI-powered solution built to protect your brand’s reputation on Amazon, ethically and effectively.

Our approach to negative review removal is 100% compliant with Amazon’s guidelines and executed by a dedicated team that knows Amazon’s policies inside and out.

Headquartered in Reno, Nevada, and supported by a global network of talent, our experts manage everything for you—from review detection to case filing—so you don’t have to lift a finger.

With over 13,000 reviews removed and 500+ brands served, TraceFuse has become the go-to authority in Amazon review removal.

Featured on MSN, Business Insider, and Yahoo Finance, we’re proud to lead the way in helping Amazon sellers protect their listings, grow their sales, and restore trust in their brand.

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