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Cigars, Salespeople & Sales Training: Walter Crosby, The Sales Podcast

"Mediocrity in your team can drive away top performers."

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Sales Tips you'll learn today on The Sales Podcast...

  • To find great salespeople is hard if you don't learn how to think differently.
  • He was great at interviewing and controlling the interview when he was trying to get hired in sales.
  • Salespeople are different animals. We're a little crazy.
  • Hiring managers struggle with hiring because there is no "sales manager school."
  • Sales managers are usually hired from within, and the skillsets that make salespeople great actually hurt sales managers.
  • A lot of companies only hire salespeople when there's a vacancy, so they are scared, frantic, and going fast when they need to slow down.

  • He is consistently sharing a message.
  • Sales training is a waste of money if you don't have a structure in place.
  • His clients are frustrated when they find him.
  • They've tried "cloning" and recruiters and more...

What do you want this person to be good at? What does it mean to be 'good at sales'?”

  • Get clear about who you want.
  • Write ads and job descriptions that attract and repel.
  • Stop selling the company and the role until you know you have a candidate.
  • Industry experience is over-rated.
  • "I want someone who knows how to sell to my buyer."
  • You can teach salespeople about your product.
  • Companies hold onto bad salespeople longer than they should.
  • You need to always be recruiting.
  • He works in the SMB space and they hold onto bad salespeople too long.
  • 2:1 interviews are best.
  • Keep the candidates on their heels to see how they handle pressure.
  • "'Decent?' What does 'decent' mean?"
  • Do you have the desire to get rid of the dead weight you've been carrying?
  • "Would you hire them again?"
  • And comp plans are crazy.

GUEST INFO:

  • Walter Crosby is a proud alum of the University of Michigan and holds an advanced degree from the school of hard-won wisdom.
  • He spent the majority of his career as a salesperson who was frequently promoted into sales manager positions.
  • He sold a variety of products with complex B2B sales cycles, including LED luminaries, commercial signage, financial services, synchronized clock systems, and commercial fire alarm systems.
  • He’s sold to K-12 educators, colleges/universities, contractors, and manufacturing and commercial/retail firms.
  • Frustrated by the lack of training he received each time he was promoted to sales management roles, Walter sought his own training and mentors to help him grow as a leader.
  • After training himself and surrounding himself with strong mentors, he saw a need to share his hard-earned knowledge with others to develop successful sales teams.
  • This led to the creation of his own firm, Helix Sales Development. Here, Walter coaches, trains, and supports successful sales teams using evidence-based sales evaluation and assessment tools by the Objective Management Group and sales-enablement technology through Membrain.
  • Walter’s rocket fuel comes from coaching committed individuals to excel beyond what they thought was possible.
  • Conservatively, his clients see a 37-43% increase in revenue after their engagement.
  • Guest Site: https://helixsalesdevelopment.com/
  • Guest Facebook: https://www.facebook.com/helixsalesdevelopment/
  • Guest LinkedIn: https://www.linkedin.com/in/walterlcrosby/

Sales Growth Tools Mentioned In The Sales Podcast