Cigars, Salespeople & Sales Training: Walter Crosby, The Sales Podcast
Dec 30, 2024
"Mediocrity in your team can drive away top performers."
Listen to The Sales Podcast on Spotify
Sales Tips you'll learn today on The Sales Podcast...
- To find great salespeople is hard if you don't learn how to think differently.
- He was great at interviewing and controlling the interview when he was trying to get hired in sales.
- Salespeople are different animals. We're a little crazy.
- Hiring managers struggle with hiring because there is no "sales manager school."
- Sales managers are usually hired from within, and the skillsets that make salespeople great actually hurt sales managers.
- A lot of companies only hire salespeople when there's a vacancy, so they are scared, frantic, and going fast when they need to slow down.
- He is consistently sharing a message.
- Sales training is a waste of money if you don't have a structure in place.
- His clients are frustrated when they find him.
- They've tried "cloning" and recruiters and more...
What do you want this person to be good at? What does it mean to be 'good at sales'?”
- Get clear about who you want.
- Write ads and job descriptions that attract and repel.
- Stop selling the company and the role until you know you have a candidate.
- Industry experience is over-rated.
- "I want someone who knows how to sell to my buyer."
- You can teach salespeople about your product.
- Companies hold onto bad salespeople longer than they should.
- You need to always be recruiting.
- He works in the SMB space and they hold onto bad salespeople too long.
- 2:1 interviews are best.
- Keep the candidates on their heels to see how they handle pressure.
- "'Decent?' What does 'decent' mean?"
- Do you have the desire to get rid of the dead weight you've been carrying?
- "Would you hire them again?"
- And comp plans are crazy.
GUEST INFO:
- Walter Crosby is a proud alum of the University of Michigan and holds an advanced degree from the school of hard-won wisdom.
- He spent the majority of his career as a salesperson who was frequently promoted into sales manager positions.
- He sold a variety of products with complex B2B sales cycles, including LED luminaries, commercial signage, financial services, synchronized clock systems, and commercial fire alarm systems.
- He’s sold to K-12 educators, colleges/universities, contractors, and manufacturing and commercial/retail firms.
- Frustrated by the lack of training he received each time he was promoted to sales management roles, Walter sought his own training and mentors to help him grow as a leader.
- After training himself and surrounding himself with strong mentors, he saw a need to share his hard-earned knowledge with others to develop successful sales teams.
- This led to the creation of his own firm, Helix Sales Development. Here, Walter coaches, trains, and supports successful sales teams using evidence-based sales evaluation and assessment tools by the Objective Management Group and sales-enablement technology through Membrain.
- Walter’s rocket fuel comes from coaching committed individuals to excel beyond what they thought was possible.
- Conservatively, his clients see a 37-43% increase in revenue after their engagement.
- Guest Site: https://helixsalesdevelopment.com/
- Guest Facebook: https://www.facebook.com/helixsalesdevelopment/
- Guest LinkedIn: https://www.linkedin.com/in/walterlcrosby/
Sales Growth Tools Mentioned In The Sales Podcast
- Join the Inner Circle
- Hire The Best Speaker for your sales meeting or marketing conference
- Take The CRM Quiz
- Automate your sales for $15