You can't expect what you don't inspect
In 2013 I had a growing business generating both new sales revenue and passive income and I was on top of the world.
So I did what any successful entrepeneur does...I added staff to help me grow faster...
And I trusted that staff...and that staff grew because it was "needed"...and that staff said "trust us, we know what we're doing..." and I did...
And we grew a little...until they stole my business, crashed my website, and almost put me out of business.
My crime? Trusting too much.
But I wasn't done wasting money on silly people. (Look up "pig-headed stubbornness" and you'll see 1,000s of pictures of me from birth to today.)
For some reason I kept thinking that
Yeah, I'm pretty good but only because I work hard. Clearly there are smarter people out there that can help me grow faster if only I can find them and give them free rein to do as they please."
Every...single...consultant or team I brought on told me how bad and ineffective my website was...yet
Every...single...team couldn't launch a new website in under eight months. Seriously. No exaggeration. It was terrible.
But none could ever answer how I was doing 5-figures in new sales every month with 5-figures in recurring monthly revenue with no cold calling, no employees, with such a "bad website," "incomplete sequences," and no paid advertising.
HINT: only take advice from successful people who have already done what you want to get done instead of some hourly person who helped someone else once make a few changes to their business.
Every...single...time I took back control of my website and my funnels and my sequences and my marketing I found glaring, obvious, horrendous mistakes that I fixed and those fixes produced immediate results.
So finally, after years of mistakes, hundreds of thousands of dollars of lost sales and revenue and expenses and 1,000 nights of lost sleep I took back control and responsibility of all aspects of my business.
Now I have people do exactly what I tell them to do or they do not work for me.
But Wes, two heads are better than one...you can't read the label from inside the bottle...do what you do best and outsource the rest."
I know. I hear ya. I agree.
Which is why I now hire experts to help me in one specific area then I go and execute what my mastermind and my hired expert consultants recommend.
But I own the process and the outcome. I inspect everything I expect.
No longer does some hourly person tell me what they think is best because they have no skin in the game.
The result?
Lower overhead. More sales. Better sleep.
Good Selling,
Wes Schaeffer, The Sales Whisperer®