How to launch and monetize you idea fast and grow sales predictably
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- From Israel (2008)
- PhD in computer science and math
- Was a "geek"
- You need to have the right requirements to make your work worthwhile
- Validate for the need
- Validate for the ability and willingness to pay for the solution
- How to overcome company resource limits with alternative demo approaches
- How to ensure everyone from sales ops to reps are all using the same demo versions
- The value of giving prospects hands-on control during presentations and “leave-behind” demos.
- "Can I be the first user?"
- "Can I pay you now?"
- He selected his co-founders
- He was familiar with the problem already back in 2007
- His original idea was around quality assurance
- He and his co-founders were still in Tel Aviv and were thinking of how to launch in the U.S. market
- Received a lot of rejections at first before getting their first $1 million investment
- New ideas and opportunities emerged as they made more calls and connections
- Leveraged their existing network to start and had a goal to learn and get 2-3 introductions
- Validated within two quarters and started developing the initial version
- Found challenges their prospects faced and were able to quantify the pain
- Closed their first deal before the product was ready
- Prospects don't want to meet!
- Get to Product—Market fit to make high dollar sales easy
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