Look at the right numbers the right way to make every sale
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- USC and UCLA
- Former CFO
- The importance of reciprocity when pursuing business
- Problems with your numbers is a symptom of a bigger problem
- Markets nationally with his book and podcast
- Now working internationally
- Most companies start at the front end where the fires are and it's the wrong approach
If we don't row, we don't go."
- Most companies aren't synchronized
- He got over his fears of sharing his ideas.
- He bombed when he first spoke but he endured and got better.
- He now knows his audience.
- Resignation to the situation is a coping mechanism. Our brains don't like pain or exerting energy so we stop pushing.
- E-book sales are flattening while printed books are growing
- Pay attention to your self-talk when things don't go as planned. Are you asking questions in an objective manner or are you making excuses?
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Links Mentioned In The Sales Podcast