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Money Makes Life Easier Says Copywriter Ben Settle is on The Sales Podcast with Wes Schaeffer, The Business Fixer
The Sales Podcast

Ben Settle, Copywriter: Money Makes Life Easier

Wes Schaeffer
Wes Schaeffer |

How To Make Money With a Printed Newsletter

[ LISTEN NOW ON ITUNES ]

 

Ben_Settle_on_The_Sales_Podcast_194

Listen to Ben Settle's first interview on The Sales Podcast, Episode 194

 

Professional Sales Tips you'll learn today on The Sales Podcast ...

  • He has been publishing the Email Players since 2011
  • Got into direct marketing/copywriting in 2002
  • He stumbled into it when the world was quite different
  • He found a Yahoo Group with a bunch of old-school marketers
  • It was run by Perry Marshall, and it was about Dan Kennedy
  • John Carlton was in there
  • Paul Hartunian was in there, and he had a detailed debate with an internet marketing guy

  • Paul argued that mail would never go away
  • Ben wanted to have a physical newsletter, and now he does
  • Send Free was a free autoresponder back in the day
  • They put you on a list called the “Send Free Roundtable.”
  • It was great for newbies
  • Ben dabbled in MLM
  • Gary Halbert wrote a letter called “Why network marketing sucks”
  • Ben sent a cold offer to the roundtable list to write for free but get 5% of their sales…he didn’t get paid, but he learned and had work product to show to land new customers
  • Now you have access to traffic and leads via social media and you can drive traffic
  • Be your own customer first
  • Find a market and find an offer to sell yourself first, then you won’t be needy so you’ll land bigger deals, easier

  • To get started, start asking for referrals
  • Dan Kennedy calls them “upstream leads” when word-of-mouth finds you
  • “I’m reassuringly expensive.”
  • “Close first, then present.”
  • Money makes life easier
  • He started with a cheaper, more generic newsletter at first
  • He launched with three issues and people bought
  • In 2011, $97/mo was “expensive” for a newsletter
  • Each issue is 15-20 pages at least or more
  • Once he has enough issues on a similar topic, he’ll compile them into a book
  • Writes three months in advance…all evergreen
  • As you look at the same content when you’re older, you see it in a new light
  • He has no real competition…no nemesis…he’s solid
  • He says now is the worst time to sell anything in print due to inflation
  • He won’t mail to some countries due to fees
  • FedEx is a pain
  • It’s a crapshoot to mail internationally with the USPS
  • Berserker Mail
  • Social Lair
  • Backstory (on screenwriters)
  • Reads a lot of biographies
  • Likes Arnold’s new book
  • Not a big self-help guy
  • Stallone’s book was good, too
  • “Conquistador” about Cortez on how he bluffed
  • The FDR biography was good…saw how he dealt with trolls
  • It’s good to have competitors

Connect With Ben Settle

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