<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1581599555431982&amp;ev=PageView&amp;noscript=1">
Skip to content
Money Makes Life Easier Says Copywriter Ben Settle is on The Sales Podcast with Wes Schaeffer, The Business Fixer
The Sales Podcast

Learn to Write or Have Skinny Kids says Copywriter Ben Settle

Wes Schaeffer
Wes Schaeffer |

How To Make Money With a Printed Newsletter

[ LISTEN NOW ON ITUNES ]

 

Ben_Settle_on_The_Sales_Podcast_194

Listen to Ben Settle's first interview on The Sales Podcast, Episode 194

 

Professional Sales Tips you'll learn today on The Sales Podcast ...

  • He has been publishing the Email Players since 2011
  • Got into direct marketing/copywriting in 2002
  • He stumbled into it when the world was quite different
  • He found a Yahoo Group with a bunch of old-school marketers
  • It was run by Perry Marshall, and it was about Dan Kennedy
  • John Carlton was in there
  • Paul Hartunian was in there, and he had a detailed debate with an internet marketing guy

  • Paul argued that mail would never go away
  • Ben wanted to have a physical newsletter, and now he does
  • Send Free was a free autoresponder back in the day
  • They put you on a list called the “Send Free Roundtable.”
  • It was great for newbies
  • Ben dabbled in MLM
  • Gary Halbert wrote a letter called “Why network marketing sucks”
  • Ben sent a cold offer to the roundtable list to write for free but get 5% of their sales…he didn’t get paid, but he learned and had work product to show to land new customers
  • Now you have access to traffic and leads via social media and you can drive traffic
  • Be your own customer first
  • Find a market and find an offer to sell yourself first, then you won’t be needy so you’ll land bigger deals, easier

  • To get started, start asking for referrals
  • Dan Kennedy calls them “upstream leads” when word-of-mouth finds you
  • “I’m reassuringly expensive.”
  • “Close first, then present.”
  • Money makes life easier
  • He started with a cheaper, more generic newsletter at first
  • He launched with three issues and people bought
  • In 2011, $97/mo was “expensive” for a newsletter
  • Each issue is 15-20 pages at least or more
  • Once he has enough issues on a similar topic, he’ll compile them into a book
  • Writes three months in advance…all evergreen
  • As you look at the same content when you’re older, you see it in a new light
  • He has no real competition…no nemesis…he’s solid
  • He says now is the worst time to sell anything in print due to inflation
  • He won’t mail to some countries due to fees
  • FedEx is a pain
  • It’s a crapshoot to mail internationally with the USPS
  • Berserker Mail
  • Social Lair
  • Backstory (on screenwriters)
  • Reads a lot of biographies
  • Likes Arnold’s new book
  • Not a big self-help guy
  • Stallone’s book was good, too
  • “Conquistador” about Cortez on how he bluffed
  • The FDR biography was good…saw how he dealt with trolls
  • It’s good to have competitors

Connect With Ben Settle

Share this post