Bob Moesta Helps Innovators and Entrepreneur With Learning To Build
Oct 20, 2022
Innovate, Initiate, Dominate
Professional Sales Tips you'll learn today on The Sales Podcast...
- Meet them where they are
- We don't have to educate them
- Our features and benefits don't excite them
- How does the benefit help you?
- "Why now?"
- How many are struggling with the issue you solve?
Related episodes and posts
- Tell them what has to happen for them to be ready for you.
- Stop trying to sell everyone
- Context has as much value as your product
- 40 years of building businesses there are only five features people need and they want a discount for the features they don't need
- When you overload/over-engineer the product they want a discount
- His four core mentors
- Bob can't read or write due to several head injuries
- His injuries are the greatest gift he ever got that he would never wish upon his children
- He can see patterns
- Learns through observation and conversation
- Not afraid of being wrong
- People mess up by not talking until they know
- Go build to learn
- Life is full of tradeoffs
- The great know what not to do
- Build a kick-ass half instead of a half-ass whole
- People lie
- We lie to ourselves
- Where's a void?
- People don't know what they want or what's possible
- Learn to uncover demand
- The greatest lie in the world is if you build it they will come
- Stop looking at your customers through your product
- It's how they say it that matters
- AI will not replace real sales.
AI will not replace real sales."
- Don't avoid the negative aspects of your offering
- Let them know it'll be work
- Underpromise and over deliver
- What's the prize to them?
- Basic...what they expect
- Performance...the things like gas mileage
- They don't expect but struggle with...heated seats, remote start
- It always evolves down from exciting to performance to basic
- "What could you do with a faster horse?"
- Why feature creep happens...
- Engineers design something cool and customers say it's cool...but they never use it
- Study the consumer, not the product
- The salespeople make excuses and accept excuses from lying prospects who just want to get off the phone. Price is the easiest way to shut up salespeople.
- You need to understand the progress people are trying to make
- Technology agnostic requirements of the customer
- Causal structures, "If you can't describe what you're doing as a process, you don't know what you're doing." ~ J. Edward Deming
- Slow down and document your steps
- They only live processes...they need to see it
- You need to see to work on it
- Empathetic perspective: see around corners...remove your bias
- Uncovering demand vs.
- Causal structures: be curious and make them better
- Prototyping to learn vs. to verify: contrast creates meaning so understand the competition
- Help people learn how they want to buy
- Teachers don't teach the way people like to learn
- "Where are you on your buying timeline?"
- Identifying and managing tradeoffs: knowing what you don't have to do
- Southwest sucks at snacks and food
- Southwest competes with driving
- We all possess these skills
- Salespeople are afraid of what to say
- Painted his whole life
- Over 900 paintings
- Know your time...don't wait...when things age beauty emerges
- How does a dyslexic person write a book?
- Scribe Media helped him write his book and interviews him in 10, 2-hour sessions
- Takes about 4.5 months to create
- If he has never seen it before, he can't read it
- He has to hear it first
- Born premature
- He likes to grind and help people
- All of his hard work helps him help people
If you can't describe what you're doing as a process, you don't know what you're doing." ~ J. Edward Deming
Sales Growth Tools Mentioned In The Sales Podcast
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months
GUEST INFO:
- Guest Site: https://www.bobmoesta.com
- Guest Twitter: https://twitter.com/bmoesta
- Guest Books: https://www.bobmoesta.com/publications
- Guest LinkedIn: https://www.linkedin.com/in/bobmoesta/
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