Branding + Sales Funnels Henry Kaminski, Jr

Wes Schaeffer | April 9, 2021

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Branding Tips you'll learn on this episode of The Sales Podcast

Funnels are played out for those seeking get rich quick schemes
Funnels get a bad rap
Create an intentional sequence so the prospect knows what to expect
Your prospects need to know, like, and trust you
Guide prospects to a buying decision
Yes to all of that

What is your content strategy?
Your funnel is wide at the top
You want to qualify your prospects early once they are in your world
MOFU is more of "how to?"
- Teach
- Edutain them
- "Oh yeah, I want and need that."
BOFU is where the deal gets sealed
- Behind the scenes
- Demonstrate your expertise
- Strong CTA

Prospects don't value free."

Disqualify 80% of your TOFU
Let them qualify themselves out and in
You must know your ideal client and the problem you solve

Know how your prospect likes to research and solve their own problems
You must know your client better than they know themselves
He doesn't do "free" anymore
Prospects don't value free
He charges $500 for an initial consultation
He's the Brand Doctor
Discover and diagnose first
Re-engineer those who self-diagnose
Get your prospects to see their true problem in a new light
Brand Accelerator is a DFY over 90 days
1-on-1 consulting for guiding tips to beat trying issues
He does very little paid advertising
Google, Apple, Facebook, etc. are changing how you target prospects online
Henry does a lot of content creation
Be omni-present
The funnel is the rails for your business so people know what to do first, second, and third
What is branding?
- It's not a logo, or your color palette, etc. Those are assets
- Your brand is the feeling people get when they interact with you
How do you describe what you do?
How'd you get started?
What's your higher mission?
What makes you different?
He bridges the gap between branding and direct response marketing.
How do you do that?
Why should someone believe that?
What makes you credible?
How does this impact your credibility?
Now look at your competitor profiles
How do you fill the gap?
Who are their customers and how do you get them to buy from you?
What does it look like to work with you?
Diagnose, Design, Implement in 90 days
Systematic and proprietary
Just show up to the six 90-minute Zoom calls
Show the line items in his project management platform
It's a framework but not a cookie-cutter process