How To Do Direct Marketing Right With Nick Runyon of PFL

Say hello to tactile marketing automation (TMA is not TMI!)

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Direct Mail Marketing Tips you'll learn today on The Sales Podcast...

• Started as printing for less in the early e-commerce days
• Late 90's/early 2000's
• The pandemic has forced marketers to narrow their focus and truly understand their multichannel and (Account-Based Marketing) ABM campaigns as marketing budgets are being cut while customers and prospects are spending more and more time online.
• Marketers are living in an extreme environment.
• Lead scoring and your direct marketing strategies will make or break you.
• Lead nurturing best practices must be part of your sales growth plan
• CMO of PFL, believes extreme environments often yield a greater understanding of what’s possible.
• As virtual fatigue and digital overload have increased, tactile marketing automation (TMA) and direct mail are building remarkable moments between brands and prospects.
• Because, TMA, at its core, is a relationship-building channel.
• Drive Remarkable Brand Interactions with The Leader in Tactile Marketing Automation.
• Account-Based Marketing, Multichannel Marketing, Direct Mail Marketing, Sales Enablement, B2B Marketing, Financial Services Marketing
  
  

Prospects don't get bribed into taking sales calls."

• All marketing is now digital...but it's powerful to send direct mail today
• Maximize your prospect's attention
• Have an orchestrated marketing campaign
• Gather the intent signals of your prospects so you know where to focus
• Build some brand affinity
• Qualify your prospects to leverage their E-gifting platform
• The 4 P's of marketing: product, price, place, and promotion.
• Prospects don't get bribed into taking sales calls
• Reciprocity is alive and well, but you're not buying your way in
• Proper branding and relevance are key
• "What to send when?"
• Think of the value ladder
• It's like dating
• Leverage this at the Awareness stage to move the opportunity along
• Leverage their "preferred address" capture

Links Mentioned In The Sales Podcast

• Visit PFL