The Wonders of Webinars In Marketing
Professional Sales Tips you'll learn today on The Sales Podcast...
- The pandemic super-charged webinars.
- Webinars are science, not art.
- There are great webinars and terrible webinars.
- About 15 years ago, he went from selling in person to selling remotely.
- It was "atrocious" for the first few years.
- He has been building technology to remove friction in the webinar space.
Related episodes and posts
- How to Blow Up a Webinar
- Jodi Ardito Is The Wizard of Webinars
- The Wonders of Wasted Webex Webinars
- Jon Schumacher Shares How To Grow Your Sales With Webinars
- Four phases
- Marketing: remove friction points
- Presenting: right timing
- Selling
- Closing
- Data around the webinar
- How do you connect with the user or prospect?
- There wasn't the trust online 15 years ago.
- What day of the week and time of day is best?
- It's hard to get people to show up.
- People don't care about me when they first show up.
- What's the value I offer them?
- The presenter can make or break the webinar.
- The SME may not be engaging enough.
- The average person will only give you 45 minutes of their time.
- You have to segment your audience and know your subject.
- It's less about the company size and more about the offer.
- Lead with value.
- Get to the breakouts to then have the one-to-one.
- One-to-one calls are more tailored.
- Cold ads to registration might get 30%.
- Your list is a great source for converting.
- Use a one-click feature to streamline the registration.
- Now prime them on the confirmation page.
- Touchpoints are key.
- Self-identified buyers and the behavior buyers.
- 80% are getting it wrong and struggling.
Lead with value."
- Low price points can be sold in a short webinar.
- 60-90 minutes is the ideal length of time.
- Most customers will attend more than once, and they need to.
- They need to do their own research.
- Have a consistent theme to your webinars.
- Change your offer with each webinar, at least your compelling reason why they should start.
- Leave questions for the end.
- Answering questions during the webinar can be disruptive.
- Consistency is key.
- Have energy, no cheese, build in objections, and appropriate CTAs.
- "10 Secrets to a Great Webinar"
- Should you offer replays?
- Not a fan of using recorded webinars and pawning them off as live.
- Use professional webinar presenters over the owner/founder/executive to close more sales.
- He maximizes your list.
- Remove friction to extract more value.
- Keep emails simple.
- Pique their curiosity.
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GUEST INFO:
- Guest Site: https://narware.com/ http://BiggerWebinars.com
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