Do Paid Traffic Right With AdSkills Master, John Belcher

Jun 04, 2018

Wes Schaeffer

The Sales Podcast PPC Marketing Automation Entrepreneur

Learn how to find where your customers are and give them what they want with effective paid traffic

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Sales Tips you'll learn today on The Sales Podcast...

You need to pay to play
To grow you need to grow quickly so you need to efficiently use paid traffic
Started in sales
Understands delivering a value-based sales pitch
Worked for Google on the AdWords team
So many people lose money with Google
3.5 years ago he went out on his own
- Managed $5 million directly of his own spend
- Managed another $25 million for clients
Over 5,000 students on AdSkills
Smaller companies have a better chance of getting ads right because you can move quickly
Educate yourself and get going
Think about the offer
Understand where your customers are, i.e. "The Network Funnel"
- Eugene Schwartz "Breakthrough Advertising"
- Pro-Persona, i.e. the Angel Customers, will help your company grow because they love you
- Know who you don't want to sell to, i.e. Demon Customers
- You can't serve everyone (not everyone is an Angel)
- Figure out how to exclude the Demon Customers in your ads
- Find out where your Angel Customers hang out
  - Interview them
    - Find their Heaven
    - Find their Hell
  - Keyword research
    - SEM Rush
    - Google Trends
    - YouTube
  - "The Marketer's Guide To Finding Customers Online" and name your price
  - You have to build a foundation to be successful
    - "Traffic Traps" is where you need to start. Find the 7 areas you're losing money.
    - Commit
    - Have proper expectations
Your offer is not your product
- Make it a great deal
- It needs to be understood
- You don't need just a good video, you need a good ad
Facebook charges at 3 and 10 seconds
YouTube only charges for 30 seconds of viewing
- He spends about $3/day on YouTube for his AdSkills
- Grew from 500 to 1,100 Subscribers
This can be overwhelming
Create an offer
Put blinders on your racehorse and focus
Read "The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results"
Learn how to sell first

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You don't have a traffic problem. You have a conversion problem.

Get educated. It has a huge ROI.
Get 2 things going:
- Confidence
- Cashflow
  - Start with your current community and get them to buy more or buy for the first time
  - Retargeting
    - Offer what they first considered
    - Offer complimentary solutions
Do a 30-day campaign and spend $100
- "Mention this ad and get 10% off" so you can track its effectiveness
- If it works then add to it
- If it doesn't work then adjust and re-launch
People are on YouTube for two reasons
- To be entertained
- To be educated
Do an isolation experiment with your YouTube ads
- Three days
- Narrow the time frame—maybe two hours
- Soda Stream made a new brand to test it
- You can measure with Google Analytics down to this level
Once you have something people want then you focus on tracking
Email is getting tougher
- Deliverability is down
- But try timing your retargeting to match your email sequence
- Email is here to stay, you just need to understand how to leverage it with paid traffic
"Tracking 101" is "Analytics Explained"
Tracking is a habit