John Correia, The John Madden of On-Screen Violence!

Aug 30, 2022

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

From Side Hustle to 2.67 Million Subscribers...and Growing!

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Professional Sales Tips you'll learn today on The Sales Podcast...

11 employees
Active Self Protection
20-50 million views/mo
After-action reports
Handgun skills
Empty-handed skills
Travel and teach
Former Navy nuclear guy
Former pastor for 14 years
Started karate when he got his son in karate
Was in retail and muggings and robberies were on the rise
Got his CCW and started training martial arts in 2006
Started ASP in 2011 to pay for his ammo and martial arts

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Bought his first gun from the money he earned teaching on the side.
Got his NRA certifications to teach handgun classes, but there was no money in it.
His church members were upset with him posting gun stuff on his Facebook page so he made a new social media presence and he got a comment from someone in Ohio.
He made good memes for self-defense
Facebook started allowing video around mid-2014 to compete with YouTube
A guy sent him a video of an attack in Thailand
He took the video on his Blackberry Storm to his martial arts instructor on how to handle that

John Correia Wes Schaeffer BJJ

He shared his commentary and it went viral
Taught himself Adobe Premiere to edit videos
"The John Madden of on-camera violence."
Ah-ha!
October 2014 he posted this on Facebook
Made a YouTube channel to squat on his name
YouTube sent him a message to monetize his channel
April 2016 his YouTube took off
Post 365 days a year
210,000 subscribers on his "baby channels"
20 unique pieces of video each week

He was solo in the beginning.
Hired an assistant in 2016.
Hired another to help with video editing.
Now has a CEO to run the company.
Don't run your budget to your income.
Leave some slack to weather storms.
The COVID lockdown helped him with viewers.
He has no control over YouTube AdSense.
Biden was advertising on his channel and he told his followers to click on the ads so he could take Biden's money!
"It's great being an entrepreneur. I get to work half days and I get to pick whether to work the first 12 hours of the day or the second 12 hours."
"I'm like 7-11. I may not be making sales, but I'm always open."
When he's out in public he has to always be on but he loves it.
He keeps his schedule structured, but not overly so.
He's an ESTJ, so he's a bit of a free spirit.
Strong people live longer and are harder to kill.
Works 9 am to 6:30 pm and works hard.
Batches content like crazy.
"What is my reservoir of content? Who is waiting on me?"
He serves his staff.
He gets his work done so they can get their work done.
Stephanie is the CEO and her husband is the CMO out of South Dakota.
Stephanie was his first hire. She came on board to monitor comments on his social media. She knew a little about self-defense but she worked from home and has five kids.
Her adopted son was five at the time and is their "mascot," now at 16.
Stephanie learned self-defense to protect him as they were foster parents at the time, which is how she found John.
Called her the XO so she could drop the hammer and John was the "old man" CO that everyone could love.
"You're not allowed to say yes, anymore."
Trust your people to make decisions
Neil does the negations
Five years plus two years plus 4.5 years

You're not allowed to say yes anymore!" (John removing himself as CEO.)

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