Farms Over Funnels says Returning Guest, Justin Brooke

Sep 15, 2022

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

One ad. One page. One goal.

Amazon ads and Pinterest Ads are on the rise.
$5/day is probably the floor on Facebook, but you probably need to be at $10/day to get started and be effective.
Back in 2007 he was an intern for Russell Brunson and he saw marketing as expensive and you needed to ask permission.
He realized "For $100, from my bedroom, I can tell the whole world about my product."
When Da Rona was happening his town got a grant to help the restaurants advertise so they could sell online.
12 restaurants hired Justin and his wife to show them how to spend $5/day on "coffee near me" and similar campaigns.

Related episodes and posts

Use this for hiring new staff, "Jobs near me."
Still a Google fanboy...for a reason.
Google Search + Facebook Retargeting is the best today.
Facebook is a lot of games today.
Facebook needs new ad creative every day.
You can launch and forget it on Google.
Facebook is feed-based, interruption-based, and people are sensitive.
Google shows ads based on intent.
If you're new to paid traffic, take a piece of content you've created that has gotten good traffic and boost it.
He did a carousel post on Instagram and one out of six outperformed the others so he spent $5/day promoting that.
You need a CTA when they hit your site.
You need a good home page and about page.
Your home page should not be a "catch-all."
Explain what you do and how to get started.
Neil Patel had a really short home page.
One ad, One page, One goal.

One ad, one page, one goal."

Used to live in Florida but is now in Tennessee.
Storm shutter companies win when everyone else is suffering.
In 2020, the whole world had to sell online, so now there's a lot more competition.
Lots of local stores went out of business.
AdSkills exploded due to 2020.
The internet is the big show now.
In 2017, the internet surpassed TV as the world's largest medium.
But there is a lot of bad competition.
It's a great time to be a digital advertiser.

2005 he was an affiliate marketer.
2007 he bought the resale rights to a product to learn Joomla.
Became active in forums.
Sold the reseller business...but forgot to start a new business!
Met Rich Schefren doing traffic for him.
Went full-time to be his traffic guy in 2010/11.
Now everyone wanted Justin.
They'd teach their members why campaigns were bad if they failed, so he couldn't fail!
Started IMScalable.
Crossed 7-figures but didn't like the life.
Started AdSkills as their info product.
Sold their first course and made $48,000 in one weekend.

Farms over funnels!"

How do I create calories?"

He was in Bali and couldn't buy groceries and that was alarming.
He started seeing shortages here in America.
Backyard gardens aren't near enough.
Lost 112 pounds.
Went on a new journey spiritually and with his health.
It's hard to get organics and real food.
Bought a farm but learned it's not polite to ask someone how many acres they have.
It's hard to tame 16 acres.
Chickens, potatoes, mushrooms.
The Great Free State of Tennessee.
He has gigabit internet there in the mountains.
Our yards are as big as we make them.
Looking into timber investing.
Black walnut is money!
Locust trees are sturdier than cedar.
Mushrooms are the new super-food.
Making a worm farm.
Mealworms for chickens and other animals.

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