Make Simple Tools To Make Big Money, With Matt Ganzak

Nov 11, 2022

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

Being aggravated can inspire you to greatness

How do you know what the market will pay for when developing software?
What people need is not always what they want
He creates "micro-software"
March 1, 2019 he was looking for a solution to a problem that he had
He wanted better engagement on his Facebook profile
In seven days he had a prototype and within a month he had paid customers and then he had a 7-figure exit
If there is already a market, you can steal customers from your competitors

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Make simple tools to solve one problem
The prototype cost him $1,500 to create with a developer
He posted to his own Facebook page and 1,000+ people said they had that problem and would pay to fix it
Solve problems with someone who has already solved a similar problem
Find developers with experience
Found a developer on UpWork with specific expertise
Good developers overseas will charge $35-$50/hour
He set clear expectations on the development of the prototype
He'll spend $6,000-$8,000 on design alone
Launches an ugly app that solves problems
He had that one developer continue creating it until he eventually brought it in-house
Background in radio back in 2004-2008
He was creating commercials for radio
He had 17 radio stations and was making commercials for them and was on air
He couldn't see himself in radio for 30 more years
More and more clients needed websites so he taught himself how to build websites by 2006
Then it was SEO so he learned about that
Then Google Advertising

He has been on Google PPC since around 2006
Then he learned Facebook Ads
Back then you had to go through an exchange on Facebook Ads
Then he expanded everywhere from Rumble to Truth to TikTok to Snapchat to Pinterest
Stays on top of the latest technology
He moved from a dying platform to a growing platform
Go where your customers are, i.e., Instagram and Facebook
It's easy to get started there and have success
Targeting can be tricky on YouTube
He doesn't like boosting posts
You can target granularly on Facebook
Get some love on a post and run something similar to cold traffic
Image stops the scroll, headline tells them about the opportunity, then they read the comments, then they read the CTA
If there are no comments, they'll go to Google to look you up
Instagram Reels are great for getting exposure by creating interesting, realistic content
Target people in your area with an add to that Reel
Season your video before you run an ad
Instagram will pay you for impressions

Make simple tools to solve one key problem."

What is your mission statement? Does the feature request add to or detract from it?
He doesn't like creating Swiss Army type apps
There are still a lot of opportunities out there
Find an audience of 100,000 to a million you can serve
How many of that audience can you reach?
What percentage of them can you convert to a free trial and then a customer?
Serve a simple audience
Find someone with a huge audience and ask them what you can build for them
Online gaming is booming
World Series viewership is down
Golf is in shambles
When people don't renew contracts, that's a key point
Find good referral networks for industries like insurance
Cost of advertising is going up

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