The Sales Podcast
Professional Development
Marketing Automation
Inspire your people to go the extra mile
Click here to download the episode.
Transformational Leadership Tips you'll learn today on The Sales Podcast...
- Daughter of the co-founder of Sheraton Hotels
- Wife of Frank Perdue, Perdue Farms
- His greatest deficit became his greatest asset
- Frank Perdue was actually shy
- His dad had him selling feed corn to overcome his shyness
- Known as the "marketing icon of the world"
- How to choose an ad agency
- Studied advertising and interviewed 60 agencies
- It was hard to differentiate a commodity
- His competitors could say everything he could say about his chickens
- His agency said he needed to be the face of the brand
Success in life depends on other people."
- Frank Perdue spent hours practicing his lines
- He would "give to the camera"
- Frank was great at inspiring his staff to go the extra mile and stay with him for life
- He knew the names of the frontline workers and their stories
- He was an egalitarian
- Mitzi was big into hospitality and wanted to entertain every employee at the company—16,000—but have them over 100 at a time, three times a month, for 17 years
- William James,...
The deepest principle of human nature is the craving for appreciation."
- Frank Perdue served at the buffet line to demonstrate and live servant leadership
- Invited farmers and vendors and suppliers to dinner
- Ernest Henderson was known for not sticking with things and he "sucked" at human relations
- Success in life depends on other people
- He read "How to Win Friends and Influence People"
- He became a student of human nature
- "Inspire, don't require."
- Ernest Henderson started buying hotels during the Great Depression
- He would reassure his employees
- The first investment in his new hotels was behind the scenes to support his staff
- Ernest Henderson was 40 in 1937 when he bought his first hotel
- He knew German, French, and Italy and was in the import/export business
- He would buy cameras and equipment after WWI at a great exchange rate
- He and his brother and college roommate pooled their funds to make the first purchase
- She started "Win This Fight" to combat human trafficking
- Mark Victor Hansen loves this cause
- Give yourself at least an hour of downtime to rest and reset your mind and body during stressful times
- Stress hormones can shorten your life
- A trafficker with five girls in his "stable" can earn $1,000,000 tax-free
- Law enforcement needs more resources to stop these sex traffickers
Links Mentioned In The Sales Podcast
- Get her book at Mitzi Perdue
- Get her book, "How To Be Up In Down Times"
- Help Mitzi Perdue fight human trafficking at "Win This Fight"
- Get Frank Perdue's book, "Tough Man, Tender Chicken: Business and Life Lessons from Frank Perdue"
- Leadership lessons from Hurricane Harvey
