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Understand Human Laziness To Market Effectively With Nathan Yeung

Jan 01, 1970
Wes Schaeffer

"Challenge your beliefs and seek new experiences to grow" 

[ LISTEN NOW ON ITUNES ]

 

Affluent Marketing Tips you'll learn today on The Sales Podcast ...

  • CMO, guest lecturer, entrepreneur
  • What does success really mean to you?
  • To believe it, you must feel it.
  • Once you believe, you will act.
  • You need to be resilient to succeed as an entrepreneur.
  • Understand the definition of normal, or you will tax your emotional stability.
  • People are hard on themselves…”I’m not normal…I’m behind…” and this saps your willpower, productivity, and effectiveness.
  • Live with pure intentionality…but you might be devoid of emotion.
  • You had different priorities at different times, so your situation is normal for you.
  • You have to choose to be uncomfortable to grow.
  • Managing people is difficult, so if you want to run a business, you need to know what it will take.
  • When your ego doesn’t match your action, it creates cognitive dissonance.
  • Fear and comfort can freeze you or keep you in a rut.
  • As you get older, your responsibilities grow, so it can get harder to prioritize and act.
  • Try to live with purpose and intent
  • To make progress, you must become uncomfortable.
  • You need to see progress in your life, or you’ll get into a rut.
  • There are creative ways to be productive in your life.
  • We are paralyzed by our unlimited choices.
  • His book will be about consumer psychology.
  • We are all inherently lazy.
  • Our brains make us conserve energy. (“Deep Survival” podcast.)
  • Why do flat earthers have this belief, and why do people remain in toxic relationships?
  • You must be resilient to become resilient.
  • He grew up fat and out of shape.
  • He was bullied as a child.
  • It made him curious, so he asked “why” a lot.
  • “Why do I exercise a lot? Why not?”.

Scale causes problems.”

  • Poor people will return your phone call because they have nothing else to do.
  • Poor people don't live interesting lives.
  • Their interests are narrow.
  • There are a lot of wealthy people got there by hard work.
  • Mark can be your sherpa.
  • Young people are incorrect in thinking they must be wealthy to do business with the wealthy.
  • Are you interesting?
  • If so, reach out to the wealthy.
  • Mark saw a wealthy, hard-to-reach friend engaging with a young man at a party and he gave the young man his business card because the salesman did his research.
  • Have a plan.
  • Do your homework.
  • The young salesman bought a ticket to a charity event.
  • A friend recommends that salespeople go to events in groups of two or three.
  • Dress as well or slightly better than everyone in the room.
  • The salesman played the long game.
  • Reach out to Nathan if you’re in B2B SaaS and need help growing.
  • He’s your marketing accountability coach.
  • It’s so easy to make mistakes and dabble in too many things.
  • Marketing is an exercise in figuring out what is likely to work first.

GUEST INFO:

  • Guest Site: https://www.findyouraudience.online/
  • Guest LinkedIn: https://www.linkedin.com/in/yeungnathan/

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