Nigel Thomas
Professional Sales Tips you'll learn today on The Sales Podcast...
- Stop focusing on ROAS, focus on revenue.
- Facebook, TikTok, etc. direct to consumer e-commerce brands.
- ROAS is now inaccurate.
- Look at your revenue.
- MER: Marketing Efficiency Ratio.
- Track ROAS as a secondary metric.
Related episodes and posts
- Triple Whale software.
- Post-purchase customer surveys.
- When you use different marketing companies it can be hard to track this.
- "One man with conviction will overwhelm 100 men with opinions." ~Churchill
- Cold email and cold outbound...with a targeted list.
- Understand your ideal prospects.
- "What's Suzy having for lunch?"
- Understand email deliverability.
- Use a subdomain when sending out cold emails.
- Get tools to warm up your email list such as...
- Lemwarm—use it for about two months to get your list healthy
- Know your list
- Enrich your lists
One man with conviction will overwhelm 100 men with opinions." ~Winston Churchill
- Before you send an email run them through a tool like Klean13.
- Test your headlines, such as "Quick question...?"
- Make your headlines personalized if you can.
- He includes images, gifs, and videos to stand out
- How do you make people feel?
- People
- Partners
- Systems
- Strategies
Sales Growth Tools Mentioned In The Sales Podcast
- Take The CRM Quiz: get a free 15-minute consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months
GUEST INFO:
- Guest Site: https://www.alphainbound.com/
- Guest LinkedIn: https://www.linkedin.com/in/nigelthomas-ai/
PODCAST INFO:
- Support The Sales Podcast: https://bit.ly/3JOJ6jC
- Podcast website: https://www.thesaleswhisperer.com/podcast
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