Create Intentional Influence With Rylee Meek
Jun 09, 2022
Help people buy what they really need, not just what they think they want
Professional Sales Tips you'll learn today on The Sales Podcast...
- We have a love/hate with social media
- What is social dynamic selling?
- He sells seminars
- Over a decade
- Lots of direct mail to fill the events
- High ROI with direct mail, especially if you have a high-ticket offer
- Direct to consumer is a great industry for this marketing model
- People buy what they want, not what they need
- Your marketing has to make them realize they want it
- He has his own insurance agency
Related episodes and posts
- Who do you want to attract?
- How do you get someone's attention on social media?
- How do you get someone's attention in direct mail?
- Your prospect is reading your marketing letter as they stand over the trash can
- Fishing with corndogs
- Get your prospects on the hook and into the boat and then feed them healthy food
- But give them tempting bait
- Are they interested and conditioned to making decisions?
- I'm your best source for "more information." What do you need?
- Hearing "no" early is a win
- The direct mail to seminar model is the original funnel
- He has six metrics he tracks in response rates
- Each metric is a lever he can sharpen and improve
- You cannot manage what you don't measure
- There's nothing new under the sun
Direct mail still has the best marketing ROI if you're selling high-ticket products or services."
- He's repackaging existing offers with a slight tweak and going to market
- The product or service is irrelevant
- You need to just figure out how to get it to the marketplace
- Be content but dissatisfied
- It's a blessing and a curse
- Initially he sold one-to-one
- He could sell bigger ticket items and get overrides, but he wanted even more leverage
- He learned how to sell one-to-many
- He learned how to leveraged his time
- There's a different form of influence when selling to a group
- Became an NLP practitioner, i.e., he attended one course
- Perception is reality
- We have to influence and shape perception
- We have to meet our prospects where they are
- This is not manipulation or force
- "No" is an acceptable answer
You can't please everyone."
- Start with broad strokes and topics to get buy-in and then bring it down to brass tacks
- He's not a rah-rah guy driving people to the back of the room
- Know, like, and trust is alive and well
- The law of reciprocity is alive and well
- Most items for sale now are commodities
- Why should your prospects do business with you?
- Speak to the language they best hear
- The V.A.K. model
- Motivation vs. inspiration
- Motivation is external
- Inspiration is internal, it's "in spirit."
Inspiration is internal. It's 'in spirit.'"
- Coaching vs. consulting
Sales Growth Tools Mentioned In The Sales Podcast
- Get the book, "Intentional Influence"
- Visit Social Dynamic Selling