Inbound Marketing
Two-Way Business Text Messaging For Teams
"It's like Gmail for text messaging."
Stream below or right click here to download the episode.
SMS Marketing Tips You'll Learn In This Episode of The CRM Sushi Podcast...
- Co-founder of CallLoop—bulk one-way SMS
- People wanted 2-way conversations via text with a local phone number
- Colleges market to millennials.
- HVAC companies.
- Insurance agent is killing it with no CRM and is having two-way SMS conversations
- Transportation company has three sales guys, and his best is just texting with his personal cell phone. (Great for the salesperson but bad for the owner/manager who needs to keep all records inside his own platform.)
- His buddy sells cars, and he doesn’t call people. He just texts them. These are all opt-ins.
- Water purification system uses HubSpot and is doing well.
- Infusionsoft sales rep hit Chris up on the last day of the month via text to make a sale.
- Works through Keap (Infusionsoft)
- CallLoop is shortcode—one way—not great for conversations
- HubSpot, ActiveCampaign, Marketo, Keap (Infusionsoft), with Zoho and Salesforce coming soon, as well as Zapier.
- Automate your pipeline and follow up with multi-step, multi-media.
- No integration with Google Voice, so that limits you.
- Financial services companies need historical records to be in compliance. (Anchor is audio for Twitter, but it takes time to listen.)
- It’s like Facebook Messenger or Slack.
- Add contacts one by one.
- Add merge fields in the app or from your CRM.
- Profile enrichment coming in Q2/17 by looking up their cell phone.
- Real-time chats.
- Canned responses coming.
- Invite users and set permissions.
- Workflows—integrate it with your CRM or marketing automation platform. (HTTP Post in Infusionsoft or Webhooks with HubSpot)
- Rotate leads in HubSpot or Round Robin with Keap.
- Nathan has 40 trainers at four gyms in Ohio and needs customized messaging.
- Congratulate the client for checking in 10 times.
- Call forwarding will send it to your cell phone or anywhere else.
- Book Appointment: Apple, Google, Outlook, Yahoo, HubSpot Pricing like Twillio
- $10/seat/mo or $100/seat/year + 1.5 cents per text, 3 cents per picture Port in your numbers.
Catch Up on Previous Episodes of The CRM Sushi Podcast
Links Mentioned In The CRM Sushi Podcast
- Visit Sales Message Web Site for a $1 trial for CRM Sushi listeners
