The Sales Podcast
Professional Development
Marketing Automation
Marketing Automation: Powerful. Affordable. For Everyone.
Stream below or right click here to download the episode.
CRM Tips You'll Learn In This Episode of The CRM Sushi Podcast...
- SharpSpring has taken the marketing automation world by storm
- Publicly traded on the NASDAQ with the symbol SHSP
- 150 employees
- Less than three years old
- #2 firm in 2.5 years
- 1,100 digital agencies offering the SharpSpring solution
- 5,000+ customers already served
- Built entirely on their own platform, so it's focused and rooted on what a small business really needs
- Practical lead nurturing
- Integrated CRM with marketing automation
- Visitor ID (anonymous web visitor identification)
- Dynamic email to adjust to the persona of the visitor
- Dynamic landing pages
- Drag and drop
- No developers needed
- Blogging tool with RSS
- Integrates with Salesforce and almost every other CRM via API
- Works with WordPress and other CMS platforms
- Dynamic forms
- Dynamic emails
- Dynamic list building based on behavior
- Reverse IP lookup
- Lead scoring
- Behavior-based lead tracking
- IMAP synchronization
- Phone calls
- Deal stages
- Sales and marketing can finally get in sync
- About 1/3rd the cost of HubSpot
- No annual contracts
- Nice GUI and reporting
- Not just B2B.
- Integrates with most shopping carts
- Has a nice mobile app for their CRM
- Can send text messages to staff as part of a workflow to alert salespeople that a lead is hot
Catch Up on The Previous Episode of The CRM Sushi Podcast
Nimble Social CRM founder Jon Ferrara delivers the goods in episode #2 of the CRM Sushi Podcast. Right-click here to download the episode, or follow this link to see the video demo.
