Trent Chapman Fixed His Funnel and You Can Fix Yours Too!

Jun 01, 2017

Wes Schaeffer

The Sales Podcast Marketing Automation Sales Training Entrepreneur

Overcome Your Fear and Grow Your Sales Now!

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Stream below or right-click here to download the episode.

Sales Tips you'll learn in The Sales Podcast...

Started in real estate.
- Was doing construction lending
- Hated it
- Started doing short sales
Learned automation and started teaching people how to do it in 2007
- Did $1.2 million in the first 12 months with automation with Infusionsoft
- Built tools that Keap didn’t have
- 2009-2010 was doing short codes
- People were confused by it
- Started experimenting with other tools, and that became Fix Your Funnel
- Direct mail, postcards, inbound and outbound texts
- Sales is his passion
- 2-3 year transition period moving from Short Sale Genius to Fix Your Funnel
- In 2012, the short sale business slowed down, so it was an easy transition
SWOT analysis when developing code for a company they don’t own
- Strength, Weakness, Opportunity, Threat
- There will always be competition and copycats
Their team is their asset, and their understanding of the core problem they are solving
Fear can stop you
- Am I growing?
- Am I making more money?
- Creators vs victims
Take an ownership percentage and run the sales and marketing
Educate and motivate before sending them to a $999+ sale
- FB ads to capture the lead without leaving FB
- Lead Ads - “Can we text you?” 50% conversion
- “Would you like to receive…immediately via text?” 75% conversion
- Bought within 2 months
- Educate and motivate via video
- Three months for slower people
- “Would you be interested in a lower down payment?” Automated webinar every night, then send replay link.
- Spent $180-$200 to sell a $1,700 cost.
- “Text ‘success’" at the end to see if they are interested.
- Had 4-5-6 appts/day went to 8/day.
- Pushed people to a video vs. waiting to see a webinar to get that change. (45 min to 60 min webinar.)
- Lots of focus on text messaging.
- 8x more closing when they opt in.
Remarketing is key.
- Facebook and SyncSumo
- They focus on the opportunity in the close on the webinar (“It’s a weak webinar.”)
- Interested in learning more? Let’s talk.
- Tweak and test.
- $1,000 strategy call—two calls, one hour each
- Text “Strategy” 760.621.8199
- Text “demo” for an automated demo
- Audience based on video views and retarget those who watch 50%
- Spend less on the upfront

Catch Up on Previous Episodes of The Sales Podcast

Steven Benson left Google to fill a need he saw in the marketplace. That's how Badger Mapping came to be. Stream below or right-click here to download the episode.