Trent Chapman Fixed His Funnel and You Can Fix Yours Too!

Wes Schaeffer | June 1, 2017

Overcome Your Fear and Grow Your Sales Now!

Stream below or right-click here to download the episode.

Sales Tips you'll learn in The Sales Podcast...

Started in real estate.
- Was doing construction lending
- Hated it
- Started doing short sales
Learned automation and started teaching people how to do it in 2007
- Did $1.2 million in the first 12 months with automation with Infusionsoft
- Built tools that Keap didn’t have
- 2009-2010 was doing short codes
- People were confused by it
- Started experimenting with other tools, and that became Fix Your Funnel
- Direct mail, postcards, inbound and outbound texts
- Sales is his passion
- 2-3 year transition period moving from Short Sale Genius to Fix Your Funnel
- In 2012, the short sale business slowed down, so it was an easy transition
SWOT analysis when developing code for a company they don’t own
- Strength, Weakness, Opportunity, Threat
- There will always be competition and copycats
Their team is their asset, and their understanding of the core problem they are solving
Fear can stop you
- Am I growing?
- Am I making more money?
- Creators vs victims
Take an ownership percentage and run the sales and marketing
Educate and motivate before sending them to a $999+ sale
- FB ads to capture the lead without leaving FB
- Lead Ads - “Can we text you?” 50% conversion
- “Would you like to receive…immediately via text?” 75% conversion
- Bought within 2 months
- Educate and motivate via video
- Three months for slower people
- “Would you be interested in a lower down payment?” Automated webinar every night, then send replay link.
- Spent $180-$200 to sell a $1,700 cost.
- “Text ‘success’" at the end to see if they are interested.
- Had 4-5-6 appts/day went to 8/day.
- Pushed people to a video vs. waiting to see a webinar to get that change. (45 min to 60 min webinar.)
- Lots of focus on text messaging.
- 8x more closing when they opt in.
Remarketing is key.
- Facebook and SyncSumo
- They focus on the opportunity in the close on the webinar (“It’s a weak webinar.”)
- Interested in learning more? Let’s talk.
- Tweak and test.
- $1,000 strategy call—two calls, one hour each
- Text “Strategy” 760.621.8199
- Text “demo” for an automated demo
- Audience based on video views and retarget those who watch 50%
- Spend less on the upfront

Catch Up on Previous Episodes of The Sales Podcast

Steven Benson left Google to fill a need he saw in the marketplace. That's how Badger Mapping came to be. Stream below or right-click here to download the episode.