The Business Fixer Blog by Wes Schaeffer, The Sales Whisperer®

The New Sales Bible by Dr. Persuasion, Yaniv Zaid

Written by Wes Schaeffer | Jun 18, 2025

"Sell the problem before the solution." 

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Sales Tips you'll learn today on The Sales Podcast...

00:00 Introduction to Dr. Yaniv Zaid
02:59 The Journey from Air Force to Sales Training
06:09 The Evolution of Sales in the Digital Era
09:01 Authenticity in Sales and Marketing
12:11 The Role of AI in Sales
14:59 Dr. Persuasion: The Man Behind the Name
17:51 Sales as a Religion: The 21st Century Sales Bible
26:59 The Value Market vs. Price Market
29:06 Creating Exclusivity and Status in Branding
32:24 The Importance of Authenticity in Sales
35:29 The Role of Social Proof in Decision Making
39:21 The Shift Towards Transparency in Business
42:02 Persuasion Techniques in Sales and Law
44:53 The Art of Listening in Sales Conversations
48:00 Identifying and Quantifying Client Pain Points
50:40 Building Trust Through Authenticity and Social Proof

  • Sales is everywhere, even in personal relationships.
  • Authenticity is crucial in today's sales environment, which is returning to focusing on human-to-human communication and connection skills.
  • People prefer face-to-face interactions over digital communication.
  • AI is a tool, not a replacement for human connection.
  • Sales training requires discipline and a systematic approach.
"Building relationships is key to successful sales."
  • Understanding global sales challenges can lead to universal solutions.
  • Failures and authenticity resonate more with audiences today.
  • Sales is a form of persuasion that requires continuous evolution.
  • Building relationships is key to successful sales.
  • The name 'Dr. Persuasion' reflects expertise in communication. Most people are mediocre, but the good ones shine.

  • It's a value market, not a price market.
  • Sell the problem before the solution.
  • You buy the status, not the product.
  • Social proof influences our decisions.
"It's a value market, not a price market."
  • Karma is a bitch in business.
  • Don't lie to people; be authentic.
  • Whoever's asking the questions is in control.
  • The bigger the problem, the more I'm willing to pay.
  • Be authentic to attract the right clients.
"Sell the problem before the solution."
  • "You buy the status, not the watch."
  • "Social proof influences our decisions."
  • "You need to justify why you stand in line."
  • "Karma is a bitch in business."
  • "Don't lie to people; be authentic."
  • "Whoever's asking the questions is in control."
  • "Be authentic to attract the right clients."

GUEST INFO:

  • Guest Site: https://www.persuasion.co.il/en/
  • Guest LinkedIn: https://www.linkedin.com/in/yanivzaid/
  • Guest Instagram: https://www.instagram.com/yanivzaid/

Sales Growth Tools Mentioned In The Sales Podcast