Master The 6 Persuasion Power Levers With NLP & BJJ Paul Mascetta

Use the Trifecta of Power To Perfect Your Persuasion 

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Sales Tips you'll learn today on The Sales Podcast...

• Six persuasion power levers
• 15 years in marketing
• Self-improvement junkie
• His friend needed a copywriter but didn't have money for a "real" one
• His business took off and his writing business income surpassed his day job
• Studied sales, psychology, NLP, persuasion
• Turned those into sales courses
• 50 training offerings now
• Trained over 10,000 people now

• Your intent determines if you're persuading or manipulating
• Does your offer benefit both of you?
• People buy emotionally and justify with logic
• Tap into their emotional hot buttons
• Find out their interests and value buttons
• Take control of the sales situation
• Have a sales sequence. Follow the Sales Agenda.
• Should you let leads go if they don't play ball?
• How to know when to choose to lose
• What's your sales cycle? What's your typical prospect's disposition?
• You have to determine their "Why"
• We assign emotional values to everything
• Demonstrate the price vs. value
• 80% of the sale is done before you ask for the order (which is why I say, "To Make Any Sale, You Must Make Every Sale.)
  • Meet-n-greed
  • Needs analysis
  • The interview process
  • Create rapport

• Awareness
  • Align with their beliefs, thoughts, values
  • Context, Environment, Circumstance

• Authenticity
  • Find the balance between your authentic and persuasive self
• Authority
  • "Influence" by Robert Cialdini
  • People perceive who you are and you can control that
• Aptitude
  • Perceived vs. real ability
  • Persuasive aptitude
• Adaptability
  • Be flexible
  • We defend our beliefs
  • Learn how to work around that
• Articulateness
• Handling imposter syndrome
  • You grow into your position if you put into the work
  • Your attitude determines your altitude
  • Lie to yourself if your pessimism gets too loud
  • Say a little prayer and repeat positive affirmations
• The Trifecta of Power
  • Story-telling
  • Metaphors
  • Analogies

Links Mentioned In The Sales Podcast

• Get The Six Persuasion Power Levers
• Find him at Influence Academy
• Subscribe to his YouTube channel
• If you are interested in this topic, you can also learn about this with interpersonal skills training that could give you leverage in many situations where persuasion is key.