Three Simple Things: Leading During Chaos, Author, SEAL, Thom Shea

Jan 18, 2023

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

Why quitting is catastrophic and how to not quit!

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War was easier than training for him.
In 1996 he got his sniper qualification.
Three skills
- Shooting.
- Thinking (mindset is why most fail) (reconnaissance and getting into position secretly).
- Tactics to maneuver in and out undetected.
SEALs want to get better every day.
Civilians/average Americans do not.
It was difficult leaving the military.
It helps to have a mentor.
He had three business mentors who helped him.
They met every Friday for a month for dinner, and he debriefed them on his ideas, and he couldn't make a decision without their approval.
They say no to everything for that month.
His message has been "make people better."
Make hard things simple.
What can you do right now?

Don't play half."

He got a few other SEALs in the room after their community was rocked by some suicides.
They laid everything on the table.
His buddies told him to write a book.
His book is about not quitting.
For 21 days, keep any promise.
- Say I love you.
- Exercise.
- Push to make a sale every day.
- Few people can do it.
- 4,000 people have tried to do his 21-day challenge, and only 82 have made it.
We allow our excuses to tell us they are true.
"This is stupid," and "I forgot."
You can learn anything if you decide not to quit.
Make selling a lifestyle.

Your company is a relfection of the leadership."

Demand more of your people."

You have to reign people in the SEAL teams.
Great leaders tether their people together and reign them in.
In business, it's too much about "empowerment."
Don't encourage the laggards.
Salary destroys organizations.
As little as two hours a day are actually done at effective work in an eight-hour day.
Three levels of communication:
- Listen without judgment, as they matter. Every human must be heard.
- Speak without drama. Be on point.
- Validate what you've heard. Clarify, so you understand. Interrupt people if you don't know what they are saying. Show you are listening.
- Ask for the business. Let's do something that we just discussed.
OJT is tough for Alpha leaders to implement.
Patience is needed but rare in leadership.
Everything is a failure until you succeed.
Failure is a learning opportunity.
Leaders listen in the SEAL teams.
Thom let his teams make the plans so they'd own it.
Once you speak, you invalidate someone else.
Surround yourself with experts and lead them. Get them the training to be experts.
If a platoon doesn't like you in a leadership position, you'll fail.
In SEAL teams, the mission is less important than the team.
You can always turn around from a mission you perceive as unwinnable.
Other than rescue missions, all missions can be done later.
Nobody yells at you in the SEALs. You're just scared.

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