ClickFunnels' David Woodward on What Works and What Doesn’t

Nov 20, 2018

Wes Schaeffer

The Sales Podcast Marketing Automation Online Business

How to get more leads as the death of the website arrives

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ClickFunnels Chief Revenue and Business Development Officer Dave Woodward shares insight into what works—and what just doesn’t—when it comes to freelancing.
Currently, about 53 million Americans—or 34% of the total workforce—work as freelance employees. Some forecasters believe this number could hit 50% by 2020.
“Right now,” says Dave, “we're seeing a huge increase in freelancers and agencies and people who are supplementing their income by doing other types of things.”
Dave shares tips for freelancers on what’s working for them and what really isn’t.
Freelance Fails
- Lead generation: “For a lot of freelancers, one of the things they struggle with is they just don't know how to generate enough leads. These are people who have great skills, but they're spending all this time trying to generate leads and can't get enough leads to really pay for it.”
- Fighting for crumbs: “When you're in [a competitive freelance] environment, you're now competing for the crumbs that were left [by the freelancer who beat you to the punch]. It's this whole idea of bottom feeding up. In other words, you're competing to drive price to the bottom for a service that actually should be extremely valuable.”
- Charging too little: “One of the things we really want to combat right now is helping people understand that you, as a freelancer or as an agency, actually need to be selling your services at a higher price point and providing the type of quality that allows people to go, ‘You know what? I want to pay that.’”
What to Do Instead—Build a funnel to sell your services: “People spend all this money trying to create a website to sell their agency services. It'll never, ever work that way. I want to make sure you understand that. Websites are dying. You've got to find ways of building a sales funnel and learning how that funnel actually works…Too often, people are spending a ton for traffic [that clicks through to] a website where a person gets lost.”
Leading prospects to a sales funnel instead, Dave asserts, will solve your lead-generation and fighting-for-crumbs problems. From there, all you need to do is focus on providing high-quality services that merit the higher price points you really need to be charging in order to thrive as a freelancer.
Sept 23, 2014 they founded ClickFunnels
Online sales and marketing tool
The death of the website is approaching
It's great software for testing quickly
Integrates with HubSpot
For every $1 you earn on the front end you can make $17 on the backend
The first $1 is the toughest to earn
What is your cost to acquire a customer and what is the average cart value?
The "Mother Funnel" starts with a survey
They give you three funnels with one being focused on list building
- Ads
- Valuable Content
  - Facebook Live
  - Storytelling
Tons of support via phone, chat, and private group
Focus on "who" vs "what"
Sub out all you can so you can stop doing it all yourself
- Get referrals for good people from other business owners
- Look within as you start to grow
- Look for culture and chemistry. Skills can be taught.