Rohan Kale Gets You 49% More Business With Animated Video

Oct 09, 2017

Wes Schaeffer

The Sales Podcast Marketing Automation Entrepreneur

Get 49% more annual revenue than your competitors

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Video Marketing Tips you'll learn in The Sales Podcast...

From India living in Germany
Was not satisfied but was young
Lost all of his money gambling by the age 20
Got a student loan and moved to Germany
He did not know German, but he did know English
Completed his Masters and got a job at Daimler, and within two years, he was able to pay off his debt
But he wanted to do something on his own for himself
The 49% growth came from split testing landing pages with and without video
Animated videos and explainer videos, as well as FAQ videos
He's against the whiteboard videos
- These are okay for explainer videos
He prefers motion graphics and full-color videos
Rohan Kale is self-taught
Learned from independent contractors in Asia to keep costs down
If you are a personal brand, you need to be on screen vs. using an animated video
If you have a certain process, you can use explainer videos
The script is the heart of the process
- 60-90 seconds (150-225 words)
- Punchline/hook
- State a couple of problems
- Introduce the solution
- Link yourself as the solution
- Include some credibility triggers
- Leverage third-party references as a credibility trigger if you are new
- Call-to-Action
The storyboard is next (Camtasia is a video tool)
- Shows the graphics that will go along with the script
- Pixabay has free graphics
- Canva enables you to edit those graphics
- Audio Jungle for affordable music
Make a simple PowerPoint presentation
Then do your voiceover
Make sure the images flow
There can never be too much video
Use captions for Facebook video ads
- They need to be 15-20 seconds, 30 seconds max
He uses YouTube a lot, but Wistia helps you with testing for new videos
You need to be doing Facebook Live if you are a personal brand 3-4 times per week
20% creation and 80% distribution
He is getting thousands of views by posting on LinkedIn
Now LinkedIn has video

Listen To Previous Episodes of The Sales Podcast

Links Mentioned In The Sales Podcast

Visit Rohan Kale's home on the web
Connect with Rohan Kale on LinkedIn

Sales Growth Tools Mentioned In The Sales Podcast

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Take The CRM Quiz: get a free consultation with me
Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
The Sales Agenda: take control of every sales opportunity like a pro.
Leadferno: Turn lurkers into leads
Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo