Since 2006, as The Sales Whisperer®, I've helped…
- realtors
- mortgage brokers
- financial advisors
- executive coaches
- asbestos remediation training companies
- plastic surgeons
- CPAs
- retailers
- clowns (not politicians...real children's entertainers)
- The Girl Scouts (no kidding)
…and maybe 100 other types of companies / industries get better at sales and marketing.
Would you like to know what they all have in common? They're all comprised of people that want to over-complicate things.
People will always ask things like
- Which is better: orange, green, or blue "buy now" buttons?
- Shouldn't I split test my email newsletter?
- Don't I need a 37-step sequence before I go live?
- Can you help me combine email, voicemail, SMS, direct mail, and sky writing to launch this new campaign?
And my response is always the same: How many campaigns / email newsletters have you launched in the last 90 days?
The sheepish response is always the same: "none" or "a lot less than we should."
You can't steer a parked car. Hit SEND and let's see what happens.
You need to publish one page before you can modify it and split test it.
You need to create a newsletter and publish it regularly for 6 months or 10 weeks before you should modify it.
You need to create a 3-step series and publish it and launch it so you know what the 4th and 5th and 37th step should be.
But staring at a blank screen--and blank bank account--won't get you the results you need.
So say something from the heart and hit SEND and see what happens.
I promise you less bad will and more good will.
If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:
Good Selling,