The power of consistency in sales growth
Marketing Tips you'll learn today on The Sales Podcast...
- Went to school for marketing
- Worked with Lady Gaga and Pitbull in the concert industry
- Experiential marketing for other agencies
- 2008 recession hit him hard
- He lived by referrals and word-of-mouth
- Hired a consultant to help him generate new business
- Closed it down to work in business development roles in the marketing space
- COVID felt like deja vu all over again but he was the consultant helping others
- He had a new daughter and wanted some stability but he realized he didn't have a great foundation or strategy
- It was tough going back to work for someone else
Related episodes and posts
- How to do cold outreach with comics to grow sales
- Cold calling...cold email...cold outreach...helps grow sales?
- His background was a good fit with his new employer
- That gave him the experience to relaunch out on his own
- Learned what not to do
- Opened his eyes
- Helped him get into enterprise sales
- Would you get a marketing degree as well
- As the boss he didn't know what it was like to be an employee and how to build a culture
- He didn't understand the value of building a culture
- People are more than money-motivated
- In this recession, sales cycles are being extended
- You can hunker down or maintain and even expand your sales and marketing budgets
- He does a lot of cold outreach and it has become more challenging
- Warm outbound prospecting is working
- Tap into your network and go back to them
- Everyone is nervous
- Multi-media, multi-step is key
- Email still works well in warm markets
- Why is LinkedIn messaging so bad?
- A lot of marketing is just copycat marketing
- He spends six months listening and testing
- The cobbler's kids have no shoes
- Most of his clients don't have a CRM
- He makes recommendations on technology for them
- Started an email newsletter
- Sent cold emails to decision makers but it was hyper-focused and non-salesy for 3-4 months and it worked
- This built awareness
- LinkedIn ads
- Warming up the audience
- He does cold outreach via email and phone
- Looks for staff changes and shares other relevant information
- His newsletter is not self-promotional
- The readers know the game
- His newsletter comes from himself, not his company
- So he lets his personality shine through
Sales Growth Tools Mentioned In The Sales Podcast
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months
GUEST INFO:
- Guest Site: https://christianbanach.com/
- Guest LinkedIn: https://www.linkedin.com/company/christian-banach-llc/
PODCAST INFO:
- Support The Sales Podcast: https://bit.ly/3JOJ6jC
- Podcast website: https://www.thesaleswhisperer.com/podcast
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