Gerry Spence 'Win Your Case' Book Review
Jan 01, 1970
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Professional Sales Tips you'll learn today on The Sales Podcast...
- Today I review "Win Your Case: How to Present, Persuade, and Prevail, Every Place, Every Time," by Gerry Spence
- His title reminds me of "The Five Proven Steps To Make Every Sale"
- Who am I, and what am I going to do with the rest of my life?
- Stand on a table and sing.
- Paint. Write poetry.
- Credibility is the key to winning...so you must be honest with yourself to be credible.
- We learn from our pain, but we often defend against it in inappropriate ways.
- Our power is in our uniqueness. We are indomitable when we realize this. But we have no ears for simple truths.
- We allow ourselves to be turned into uniform products, consuming uniform products.
- Don't let the Church of Uniformity drown you in its baptismal waters.
- Your vulnerability can be palpable.
Related episodes and posts
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- Your big heart and unself-conscious smile are attractive.
- It gives you power.
- Caring is contagious.
- Appreciate who you are.
- "I'm all I got. And it's enough."
- We need a vision.
- Our psyches are fragile.
- Find the courage to be yourself.
- Be genuine to be humble.
- Bring in the real you to every meeting.
- Show you care and emit the shining light of credibility.
- Tell the truth.
- Shake off all pretenses.
- You'll be yourself, which will make you unconquerable.
- We are too left-brained. We need to feel more.
- It's okay to cry. It's okay to express true anger.
We have no ears for simple truths."
We allow ourselves to be turned into uniform products, consuming uniform products"
- To suppress your feelings is to murder yourself.
- Kids are happy and joyful. We say they are innocent. He says they are honest and credible.
- Thinking is not feeling.
- How does it feel to be in your prospect's shoes?
- We must learn to feel again.
- The most powerful person in the courtroom—and at the negotiation/sales table—is the vulnerable person who is aware of his feelings and can share them honestly.
- Feelings of love, fear, helplessness, and being alone abound in everyone, even the "power people."
- In order to gain your trust, I must be trustworthy.
- I must be real.
- I must bring my whole self into the negotiation room.
- Logic is a shifty product of the brain. We arrive at a just decision through our feelings.
For this is the truth: I have departed from the house of the scholars, and the door have I also slammed behind me. Too long did my soul sit hungry at their table: not like them have I got the knack of investigating, as the knack of nut-cracking. Freedom do I love, and the air over fresh soil; rather would I sleep on ox-skins than on their honours and dignities." ~Friedrich Nietzsche
- The person who is intelligent enough to have acquired a working knowledge of the self is among the most intelligent of all.
- Facts only have meaning via their emotional content.
- When you speak with big words, people think you are hiding something, such as incompetence, fear, and small minds. They make you appear empty of caring and conviction.
- We can recognize those who cannot be trusted.
- Your candor and caring will cast a dazzling light that will push all of your shortcomings into forgotten shadows.
- To move others, we must first be moved.
- To persuade others, we must first be credible.
- To be credible, we must tell the truth, and the truth always begins with our feelings.
- To be a great listener, listen to yourself.
- Listen to yourself as you speak, and you will be guided on how best to deliver your idea and win.
- Spontaneity is the key that unlocks the door of the listener because it's honest and is heard as honest, and honesty is convincing.
- Listen to your inner voice, but trust the editor. Not everything you think needs to be said.
- The editor is usually trustworthy, but we are timid.
- Take the risk of doing something in the moment.
- It takes practice to listen and hear with the third ear.
- Talk to yourself out loud.
- Better to be scorned than to bore. Better to be slightly outrageious than to join the walking dead.
- We are not listened to, so we do not listen.
- Listen to what is going on inside you by tuning out what Big Brother and Madison Avenue want you to hear.
- We can safely ignore most of the junk thrown at us that claims to be "information."
- We must hear with our third ear. We must read and hear between the lines.
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